author your page, picking and choosing from the cultural fragments Memes cultural fragments, we give them power and meaning and share them. Facebook/social networking/snapchat cant exist without our participation whats happened to myspace? Vines creating and sharing your own media text So what is it? The emergence and subsequent dominance of technology has led to a new form of textuality. One of its key features is anonymous, social and multiple authorship. In its pure form the digimodernist text permits the reader or viewer to intervene textually, physically to make the text, to add visible content or tangibly shape narrative development. (Digimodernism 2009) Digimodernism is the successor to pomo. Emerging in the mid-late 1990s, it gradually eclipsed it as the dominant cultural, technological, social and political expression of our times. In some ways digimodernism is a reaction against pomo it can have the traits of earnestness and the apparently real. In pomo the audience read, watched and listened as before. In digimodernism, the audience phones, clicks, presses, surfs, chooses, moves and downloads. Whereas pomo questioned reality, digimodernism defines the real implicitly as myself, now, interacting with its texts. Whatever it does or makes is what is reality. Digimodernism is characterised by its brevity they, by their very nature, cannot last thus we now have some applications that try to combat this! Timehop, website that archives old website pages etc. Digimodernism: The successor to pomo?
L.O: To understand Kirbys
theory of digimodernism Given what we read yesterday- why are these media products digimodern? Write down two of them with an explanation. Sum up, in your own words, the differences between digimodernism and postmodernism. What did you think?
The Guardian: Facebooks failure:
did fake news and polarized politics get Trump elected? You must engage with the debates on this topic. I will give you a sheet with two arguments on it. Make some notes including: - why Kirby feels this way - Examples from modern media about how he may be right - What other people may think - Examples from modern media to support this view Opinion continuum
Digimodern texts are
a cultural desert Opinion continuum
Digimodern texts are temporary Given our debates- summarise your own opinion with a lovely contemporary example!!
David Freemantle - What Customers Like About You - Adding Emotional Value For Service Excellence and Competitive Advantage-Nicholas Brealey Publishing (1999)