Draft Business Plan

By Ashwathama
 Who are we?
One of the leading departmental store in
India
Currently active in five major cities
Coming in Kerala too
 Yes , Our Shoph!
Our Shoph is launching its
branch in Kozhikode!
 Our Mission
We believe in building value and trust by
providing quality products and services as
and when you need. We believe in growth
by always keeping you happy and
content.
 Managing Personnel at Our Shoph

Working time 9am to 9pm

Regular breaks for employees
Incentives for extra work on weekends and
holidays
Minimum employees and Optimum productivity
Training to work in any department also
encouraging job rotation.
Cordial work environment
Group Dynamics
Department Number Of Employees
Cereals, Pulses, Grains, Vegetables, Fruits 2

Fish and Meat 4

Wine shop 1

Restaurant Given for rent

Foot wear 3

Stationery 6

Perfumes, cosmetics and ladies accessories 3

Textiles 20

Books, Cards, CDs 2

Billing 4
Security 5
Out Door Services 5
Cleaning staff 10
 Estimated Incomes& Expenses per month

Expenses Amount Income Amount

Salaries 4,00,000 Revenue from sales ,rent 90,00,000
, parking ,etc.
Tax 9,00,000
Electricity 3,00,000
Purchases 30,00,000
Interest on 2,50,000
loan(@10%)
Miscellaneous 5,00,000
Profit 36,50,000

90,00,000 90,00,000
 Opening Balance Sheet
Liability Amount Asset Amount
Creditors 20,00,000 Bank 70,00,000

Loan 3,00,00,000 Stock 30,00,000

Capital 3,80,00,000 Buildings 4,00,00,000

Furniture& Fittings 2,00,00,000

7,00,00,000 7,00,00,000
 Reaching Out
Price- Offers and discounts.
Product- Wide variety of products at
varying prices
Place- Located at a strategic place
Promotion-Radio, Local Newspapers and
Local T.V Channels
 Market
70% of the population capable of spending
on goods and services available to them
Consciousness among the people to live a
better life backed by a sufficient
disposable income
Main target on middle and higher income
groups
 Opportunity
Good location
Availability of land
Non availability of competitors in the near
by vicinity
Interest among the people to shop in retail
outlets
 Risk
Developing area
Resistance from local traders
Lack of political support
 Sales Strategy
Direct selling
Door to door delivery
 Dealing with our suppliers
Major brands
Credit purchase and on time payment
Suppliers database & reordering.