INTRODUCTION

• Established in 2000
• Joint venture between Aditya Birla Group & Sun
Life Financial Inc.- Canadian company
• Currently ranks among top 5 insurance companies
in country
• Network of 600 branches
• Covered more than 2 million lives
• Lowest outstanding claims ratio of 0% for FY 2008-
09 & has best Turnaround Time
 BSLI HAS TO ITS CREDITS
• First company to introduce “FREE-LOOK PERIOD” - made
mandatory by IRDA for all other life insurance
companies
• Also pioneered launch of Unit Linked Life Insurance
plans among private players in India
• BSLI enjoys prestige of being originator of the practice to
disclose portfolio on monthly basis
• Offers financial services like life insurance, fund
management, distribution & wealth management,
security based lending, insurance broking, private equity
and retail broking
 VISION STATEMENT
To be a leader and role model in a broad based and integrated
financial services business.

MISSION STATEMENT
• To help people mitigate risks of life, accident, health, and money at
all stages and under all circumstances
• Enhance the financial future of our customers including enterprises
VALUES
• Integrity
• Commitment
• Passion
• Seamlessness
• Speed
 INTERESTING FACT ABOUT BSLI

BSLI, including 6 other financial companies

forms ABFSG (Aditya Birla Financial Services
Group) which collected revenues crossing
Rs.4763 crores, registering growth rate of 36%
 Recruitment Policy at BSLI
•BSLI recruitment policy revovles around attracting young talent into the folds of the
organisation .

•Company has embarked on an initiatives to give employees from org. the opportunity to
take the first crack at job.

•Monthwise head count requirement plan.

•Here junior and middle level mgt. is selected internally and in group selection junior,
middle and senior are done externally.

•Junior level:employee referal,placement agencies,web sites, other job sites, and

outsourced.
• Middle level: employee referal, web sites, placement agencies.

• Senior level: placement agencies

• Vacancies are displayed on board bulletin and intranet and

employee whose candidate is selected is given referral bonus.
  Internal job posting program:

• All vacancies are advertised and shortlisted by panel committee.

• Applications can be made for jobs up to a maximum of two levels above the current
role.

• One can only apply for above job only when she/he has completed 1 year and had
rating VERY GOOD .

• All those who doenot clear selection will take non qualifying reasons for
development rather than effecting the current job.
 Recruitment Process Flow
• Job Descriptions
• Headcount approval process
• Sourcing
• Interview process
• Tools
BSLI’s average lead time for recruitment is:

• Junior Management- 45 Days

• Middle Management- 60 Days
• Senior Management- 90 Days
 Parameters if Measurement
• Qualification and Family Background
• Personal Appearance
• Poise
• Conversational Ability
• Job Knowledge
• Judgement
• Mental Alertness
• Analytical Ability
• Energy Level
• Creativity
 Reference Checks
• Inter-personal skills
• Conceptual skills
• Team-working skills
• Relationship of the referee with the candidate
• Reason for leaving previous employment
• Candidates Strengths and Weaknesses
• Any other info the ‘Referre’ may wish to
provide
E-Induction
 Problems in the case
• E-Induction

• Referral Bonus

• External Recruitments

• No Background Verification

• No Health Teses
 Problems in the case
• Expand the recruitment sources for senior
management
• Two levels above current role (time period)
• Employee referrals for senior management
• Very long lead time for recruitment
• Job description form