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Research Methodology
The word research derives from the French
recherche.
Its literal meaning is:
The systematic process of collecting and analyzing
information (data) in order to discover new
knowledge or expand or verify the existing one
(observations- law- theory)
To do so, we require a ..
Scientific Method
To do successful research, you don't need to know everything, you
just need to know of one thing that isn't known.
Arthur Schawlow: He is best remembered for his work on lasers,
for which he was awarded Nobel Prize in 1981 .
- Kerlinger (1973)
Inaccurate Observations
Overgeneralizations
Selective Observations
Illogical Reasoning.
Exploration
Description
Explanation
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Business decision-making
Project formulation
Policy formation
Economic & Business Environmental
Market study
Product development
Innovation
Customer satisfaction
Profit/ Promotion
Brand building.
A deductive approach is aimed at testing a
theory.
2. Descriptive Research
Seeks to answer who, what, when; where & how
Describes characteristics of a population or phenomenon
3. Causal Research
Conducted to identify cause and effect relationships
Qualitative: A research approach that examines the
concepts in terms of their meaning and interpretation in
specific contexts of inquiry (Inductive).
Availability of data
Research and so on
Design Conclusions and
Report
Sampling
Data Processing
and Analysis
Data
Gathering
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1. Problem discovery and Problem definition
2. Research Design
3. Sampling
4. Data gathering
5. Data Processing and Analysis
6. Conclusion and Report
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Problem Selection of
Problem Discovery discovery
and Definition research
Sampling technique
Selection of
exploratory research
technique Probability Nonprobability
Secondary
Pilot Case Collection of
(historical) Survey Data
study study data
data Gathering (fieldwork)
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A problem statement is: a clear concise description of the issues that
need to be created , addressed and presented by the researcher.
lead to formulate research question/s or objectives
Comparative/benchmarking studies
Performance reporting - assessment of current
performance against goals and objectives
SWOT Analysis assessment of strengths, weaknesses,
opportunities and threats
Complaints
Surveys, etc.
Who is causing the problem?
Who? Who says this is a problem?
Who are impacted by this problem?
What will happen if this problem is not solved?
What? What are the symptoms?
What are the impacts?
Where does this problem occur?
Where does this problem have an impact?
Where
?
When does this problem occur?
When did this problem first start occurring?
When
?
Why is this problem occurring?
Why?
How should the process or system work?
How are people currently handling the problem?
How?
Independent Variable Dependent
(IV) Variable (DV)
Predictor Criterion
Explanatory Consequence
Regressor Regressed
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Mediating/Intervening: Its existence is inferred but
cannot be measured.
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The null hypothesis - predicts the results obtained are
due to chance.
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This can be described as being DIRECTIONAL, this
predicts the direction in which the results are expected
to occur.
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Among students of the same age and intelligence, skill
performance is directly related to the number of practice
trials, the relationship being particularly strong among boys,
but also holding, though less directly, among girls.
This hypothesis indicates that practice increases learning.
Research Questions: