CCE 51

FINAL EXAM
[INSERT BRAND NAME, YOUR
NAME AND STUDENT ID]
 Due Date: Nov 26th, 2015 (9PM) ps: >9PM
grade minus 1
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qNiFR1B6bE50bWstTEU
Gallery (product/process)
Product-Market Fit

? [insert here] ? [insert here]

? [insert here] ? [insert here]

Current Business Model Canvas
MARKETING
Differentiation
Branding Essentials
? [insert here]
? [insert here]

? [insert here] ? [insert here]

Marketing Mix

Product Price Promotion Place

Product 1 Price for Promotion for Place for
Product 2 product 1 product 1 product 1
Price for Promotion for Place for
product 2 product 2 product 2
Marketing Plan
Understand the customer journey or path to purchase and use to define your
IMC activities

Timeline
OPERATION
 Detail Activities

Planned Current Future

Vendor Mapping

Vendor Selection

Sampling/Prototype

Production/project
implementation

Production/project
continuation

Total Result: (e.g

product
availability/inventory
turnover/etc)

Conclusion
 SALES
AND
DISTRIBUTION
 Detail Activities

Planned Current Future

Channel/Network
Mapping

Channel/Network
Selection

Selling method
selection (e.g direct
sales/reseller/
ecommerce/etc)
Implementation of
Offline Sales and
Distribution
Implementation of
Online Sales and
Distribution

Total result (e.g:

user/buyer etc)

Conclusion
RESOURCES
 Detail Activities

Planned Current Future

Total Labor

Total Physical
Resources
(e.g
tools/cars/
building/etc)

Total Personal
Investment

Total
Investment
(others: e.g
investor/bank
/VC)

Conclusion
FINANCIAL
 Detail Activities

Planned Current

Cash Ending
Balance
Net Profit per Net
Sales

COGS Ratio

Operating Cost
per Sales
Total Asset
Turnover

Return on Assets

Growth Rate

IRR
MITIGATION
PLAN
No. Potential Risks Plan A Plan B Plan C

1 e.g. Not Yet BEP

2 e.g Sales Decline

3 e.g. Partnership Break Up

Etc[insert your potential
4
risks]