THE JOB SEARCH PROCESS

CREATING & MAINTING INDIVIDUAL

IDENTITY

THE CASE OF LARA LEVEAUX

 Overview of the Case

Lara Leveaux, one among the 3 aspirants applying for a job at APPFORMS.

Unlike the other candidates her job application is an unsolicited one.

Seeks an accounting position for a summer internship.

Carries out a detailed research about the company and gathers insights
from her references, company website, media reports, etc
 SCOPE w.r.t to her Resume:
1. STRATEGY:

Well drafted, keeping in mind the arrangement, flow and

context.
As a target strategy, includes an objective statement. So that
her purpose is visible & clear.
Her goal & vision is clearly stated and she makes the employer
aware about her ability to create, apply, analyze & Share
knowledge through her selected experiences.
Provides a support with evidence for claims put forward in her
resume.
 SCOPE w.r.t to her Resume:
2. CONTENT:

Analyzed and wisely presented in a manner which is

understandable by APPFORM.

Based on her research from various references, she tries to

keep the content specific to the objective.

Well aware about the organizations culture.

Good use of verbs.

 SCOPE w.r.t to her Resume:
3. OUTCOME:

Creates awareness about what she is aiming for. (effectively

uses a cover letter)

Both, her resume & cover letter focuses on receiving a call for
an interview.
 SCOPE w.r.t to her Resume:
4. PRESENTATION:

Simple & easy to understand (Simple format used).

Highlights attributes relevant to an accounting position & to

the organization.

Suggests her knowledge about various communication

channels.
 SCOPE w.r.t to her Resume:
5. ETHICS:

She has established her own ethical standards derived from

personal and cultural values as well as the ethics of the
industry.
And adheres to the Canadian Marketing Associations code of
ethics and standards of practice (2015) in maintaining the
highest standard of honesty, accuracy, fairness, truth and
professionalism.
She includes few points which speaks for her ethical behavior.
(Ex; an award won by her, work experience of managing the
confidential data, etc)
 Conclusion
There is no one right way to craft a resume or a cover letter.

Each one is different depending on the job description, the

organization and the relevant qualities of the applicant

However, it is very essential to create these documents or to

perform any activity in line with, SCOPE.

THANK YOU