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Innovation, Entrepreneurship &

Corporate Social Responsibility: An


Opportunity to Gain Broad Public
Support
Page 1
How to Gain & Sustain Public Support
for Space Activities:
Who Are Space Stakeholders

Embrace & Promote Our Obligation to Benefit the General


Public

The public tends to support phenomena that they perceive


as being worthwhile.

By increasing the level of direct benefit from business


enterprises, we can increase the level and intensity of
public support

corporate social responsibility (CSR)is increasing due to


society's awakening understanding of the need for humanity
to change the way we do things.

Page 2
How to Gain & Sustain Public Support
for Space Activities:
We can do things better when we expandour knowledge of
who possible and current stakeholders are

we can be inclusive in assimilating their perspectives into


all projects and ventures.

How can current business structures (CSR)innovations


toentice global interest in the endeavors of industry
leaders and entrepreneurs.

How can members of the outer space development


community use CSR to shape profitability.

Creating public & private partnerships provide an enhanced


vision forCSR.

Page 3
What is CSR (Corporate Social
Responsibility)

Page 4
Who Are the Stakeholders:
Ask this question honestly

We can do things better when we expandour perception of


possible & current stakeholders who were not initially apparent

Page 5
Who Are the Stakeholders:
Base this question on what the company does and
believes in

What does the public perceive as worthwhile

CSRis increasing due to society's awakening


understanding of the need for humanity to change the
way we do things.

We can be inclusive in assimilating


their perspectives into all projects and
ventures.

Page 6
Worthwhile Phenomena:

People are awake to and crying out for more respectful


use of our resources

The public tends to support phenomena that they


perceive as being worthwhile.

By increasing the level of direct benefit from


large scale enterprises, we can increase the
level and intensity of public support

we can be inclusive in assimilating


their perspectives into all projects and
ventures
Page 7
Using CSR to Entice Global Appeal of
Outer Space Development Endeavors
Embrace & Promote Our Obligation to Benefit the General
Public

By increasing the level of direct benefit from business


enterprises, we can increase the level and intensity of public
support

Embrace Our Obligation to Act Responsibly

What is the responsible thing to do

We can do things better when we take an


interest and ask questions of each other

With inquisitive investigative research we


can include different perspectives into all
projects and ventures.
Page 8
CSR to shape profitability
Increase marketing budgets with increased research
and investigation of statkeholders and their needs
(Mishra & Modi, 2016)

Internal re-investigation of company mission inlight


of social interest in CSR

Aim to benefit the public - Meet


needs

Advertise CSR initiatives


(Mishra & Modi, 2016)

Page 9
Creating Public & Private
Partnerships that Enhance a CSR
Teaming up with NGOsVision
and other organizations that
align with the companys mission

Aim to solve mutual problems


Find mutually beneficial alliances

Page 10

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