Lesson 5: Media Literacy

What is the most significant change

youve seen in the world in the last
10 years?
 Internet
It is a vast chain of computer networks in
which anyone who has access to computer
with internet connection can publish their
documents.
All of these are linked together via digital
technology.
Who puts information in the internet?
Sites were created by different people or
organizations with different objectives.
The three letter code preceded by a dot (.)
simply known as domain.
Different domains:
.edu Educational Institution
.com Mostly commercial entities
.org non-profit organization
.gov Government organizations
.net Internet service providers
 Sources of Information
Popular Publication Most of what rules in the
print and non-print media are popular
publications with the general public as its target
audience.
Scholarly Publication These are well-researched
articles found mostly in academic journals and
published for the specialists of a specific field.
Trade Publications These are highly specialized
materials meant for the players and specialist of a
specific industry.
Lesson 6: Media and Information
Literacy Education
 Advantages of Media Information
Literacy
You will have the ability to examine even scrutinize the
content of media and information messages closely and see
how their meaning are significant or otherwise to your life as a
person.
You will an understanding of the structures that govern the
creation and dissemination of media and information
messages.
You will also gain an understanding of how political forces
connects between government regulation, free market, and
strategic programs of media organizations.
You will learn how to sift information, discern what is useful
and useless to your lives.
You will value the word ethics and its implications to the
society. Especially, how social media enlist our participation as
netizens or digital citizens.
 Citizenship and Media Information
Literacy Education
Citizenship Marshall defined it as endowing all
members of a community with certain civil,
political, and social rights of membership,
including the right to share in the social heritage
and to live the life of a civilized being according to
the standards prevailing in society.
Responsible digital citizenship can be defined as
the set of appropriate social norms and behavior
with regard to the use of the internet.
Digitalcitizenship.net provides us with some
useful discussion on ideal situations and what
else needs to be done.
 Digital Citizenship
Digital Access the ideal situation is that all have
full electronic participation in society.
Digital Communication Involves electronic
exchange of information through various
platforms and channels.
Digital Commerce Involves the sale and
purchase of goods and services using digital
platforms in the internet and mobile phones.
Digital Etiquette This is about the commonly
regarded as appropriate and respectful behaviour
when using information technologies. This covers
the proper use of language.
 Digital Citizenship
Digital Wellness This covers the protection of
users from what could be potentially deleterious
to their physical, physiological and even
psychological well-being.
Digital Security This area covers the entire
gamut of safety precautions that information
technologies invoke form virus protection to
data protection.
Digital Law This covers the legal environment
that informs and guides the users about ethical
and productive use of technology.
 Magna Carta for Philippine Internet
Freedom
Free expression
Universal access
Innovation
Right to privacy
Intellectual Property
Other Areas
Chapter II. How media is made

Lesson I: Constructedness: When do

we say something is constructed?
 Construction
Construing, discovering, inferring, and
interpreting the intention, meaning, and/or
significance of a document, instrument, or
statement.
The process of construction requires the exercise
of deliberate choice. What tools to use, what to
include and not to include and elements to make
work more appealing to its audiences.
Constructions create representations.
 Representation
A construction in any media of certain aspects
of reality and the constitutive elements make
up reality.
Representations is a way presenting the reality
again.
Lesson II. Codes and conventions
 Codes
Are system of signs that when put together
create meaning.

Conventions
Generally established and accepted ways of
doing something.