CHAPTER 2: EVENT

INDUSTRY
KNOWLEDGE
The Structure of Event Industry
Relationship Within Event Industry
Determinants and Motivations for
Events
Event Industry Issues

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 1

 1. EVENT ORGANIZATION
2. EVENT MANAGEMENT COMPANIES
3. EVENT INDUSTRY SUPPLIERS
4. VENUES
5. INDUSTRY ASSOCIATION
6. EXTERNAL REGULATORY BODIES

THE STRUCTURE OF THE EVENT

INDUSTRY

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 2

 1. EVENT ORGANIZATION:

Events are often staged or hosted by events

organizations, which may be event specific
bodies.
In case of some major events, specific
organisations are formed, such as the
Adelaide Festival Corporation, which was set
up to run the Adelaide festival.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 3

 International Festivals and Events
Association:
Provides fund-raising and modern developmental ideas to the
special events industry
Certified Festival and Event Executive: Training to enhance the level of
festival management training
Meeting Planners International:
Empowers meeting professionals to increase their strategic value
through education, clearly defined career pathways, and business
growth opportunities (MPI Website)
Offers 2 programs:
Certified Meeting Professional
Certification in Meeting Management

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 4

 Local Convention and Visitors Bureaus:
Not-for-profit organizations
Primary functions:
Encourage groups to hold meetings, conventions, and trade shows in
the city or area it represents
Assist those groups with meeting preparations during the event
Encourage tourists to visit the historic, cultural, and recreational
opportunities the destination offers

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 5

 Government Agencies:
Many government agencies take responsibility for managing
large events.
Governments operate at federal, state/territory and local
council level.
Organisers of the smaller events would work mainly with
the relevant council, while the major sporting, arts, business
events might work nationally with federal and state bodies.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 6

 2. EVENT MANAGEMENT COMPANIES:

Event management companies are

professional groups or individuals that
organize events on a contract basis on behalf
of their clients.
Organise events on behalf of clients on a
contractual basis.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 7

 3. EVENT INDUSTRY SUPPLIERS:

The growth of a large and complex industry has led

to the formation of a wild range of specialist
suppliers.
These suppliers may work in direct event related
areas, such as staging, sound production, lighting,
audiovisual, production, entertainment and catering.
Party and equipment hire companies can provide
anything from chair covers to scaffolding.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 8

 Generally provide these more tangible items,
they also provide operational support such as
information technology and catering.
Known as service provider.
Events service such as catering, cleaning and
waste disposal are highly specialised, and so too
is event security. Some offer several services as
a one-stop shop.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 9

 4.VENUES:

Venues management often includes an event

management component whether as part of
the marketing of the venue or as part of the
servicing of event clients.
Usually built environment, such as a banquet
room or sport centre, whereas a site is
generally an outdoor space, such as park at
which the event is held.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 10

 Emerging to facilitate events.
1. Potential to fulfill the purpose of the event
2. Ambience
3. Location
4. Access by public transport
5. Parking
6. Seating capacity
7. Built features (such as stages)
8. Cost of decoration, sound and lighting
9. Cost of labor
10. Logistics of setting up
11. Food and beverage facilities
12. Safety.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 11

 5. INDUSTRY ASSOCIATION:

The emergence of the industry has also led to the

formation professional association providing
networking, communications and liaison within the
industry, training and accreditation programs,
codes of ethical practice, and lobbying on behalf of
their members.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 12

 6. EXTERNAL REGULATORY BODIES:

As noted, contemporary events take place in

an increasingly and complex environment.
A series of government and statutory bodies
are responsible for overseeing the conduct
and safe staging of events, and these bodies
have and integral relationship with the
industry.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 13

 1. EVENT RELATIONSHIP
2. EVENT TECHNOLOGY
3. EVENT MANAGEMENT ASSOCIATIONS AND RESOURCES
4. NON SPECIALIST AND IN-HOUSE EVENT PROCEDURES
5. CROSSOVER INDUSTRIES

RELATIONSHIPS WITHIN THE

EVENT INDUSTRY

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 14

1. EVENT RELATIONSHIP

Arts and Corporate/Bu Sport Industry Tourism and

Entertainment siness and And Hospitality Industry
Industry Associations Associations and Associations

Government Event Committee - Emergency

bodies : or Major Client service
- Federal - Transport
- State Event Management Authority
- Local Team - Police

Paid / Volunteer / Contract Staff

Primary functional

HUMAN SITE/OPERAT PRODUCTION/C

MARKETING FINANCE
RESOURCES IONS OMPETITION

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 15

 2. EVENT TECHNOLOGY
1. Project planning software.
2. Venue booking systems.
3. Audience reservation and registration systems.
4. Identification and accreditation systems.
5. Employee records and police checks
6. Security systems.
7. Timing and scoring systems.
8. Broadcasting systems.
9. Communications systems.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 16

 3. EVENT MANAGEMENT ASSOCIATIONS
AND RESOURCES
1. Entertainment Industry Association
2. Exhibition & Events Association
3. The Festivals & Events Association
4. International Festivals & Events Association
5. Venue Management Association

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 17

 4. NON SPECIALIST AND IN-HOUSE
EVENT PROCEDURES
There are many events staged by in-house
companies(e.g. A large bank might run product update
for its clients).
Often the external events have a marketing focus and
may include trade shows, product launches and
publicity stunts.
Many smaller private events are also organised
informally by friends and family who may or may not
call on some of the specialists mentioned for one or
other facet of the organisation.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 18

 5. CROSSOVER INDUSTRIES

Several allied and crossover industries work

alongside the event industry, including
organisation involved in tourism, hospitality,
arts and culture, sport and recreation.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 19

 1. BUSINESS EVENTS
2. FESTIVAL EVENTS
3. CHARITABLE EVENTS

DETERMINANTS AND
MOTIVATIONS FOR EVENTS

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 20

 1. BUSINESS EVENTS

Generally commercially motivated

Such as: meetings, incentives,
conferences and exhibitions.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 21

 2. FESTIVAL EVENTS

Program designed to assists the presentation of

arts and cultural activities at regional and
community festival.
Regular public celebration that is organised by
members of the community, has clear, strong and
broad-based community support and involves
public outcomes such as performances,
exhibitions/displays, etc.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 22

 3. CHARITABLE EVENTS

Run events on the basis that any funds raised

in excess of operating costs are allocated to
the charitable cause.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 23

 1. CHALLENGES AND ISSUES
2. OTHER CHALLENGES

EVENT INDUSTRY ISSUES

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 24

 1. CHALLENGES AND ISSUES

Main Challenges of Events:

Time management
Financial management
Technology
Effective human resource management

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 25

 2. OTHER CHALLENGES
Promote and encourage the highest level of ethics
Strive for excellence in all aspects of our profession
Use only legal and ethical means in all industry negotiations and
activities
Protect the public against fraud and unfair practices
Maintain adequate and appropriate insurance coverage for all
business activities.
Maintain industry standard of safety and sanitation
Provide truthful and accurate information
Commit to increase professional growth and knowledge
Strive to co-operate with colleagues, suppliers, employees/employers
and all persons.

ENI SYAFINA ROSLAN/SEM 313/2017 -JUN 7/8/2017 26