Rabbit Fish Pond

Group 6 Block 42
Members:

Kivin Bernabe

Genesis Fernandez

Gerald Gumapos

Von Mark Manuel

Norlyn May Prado

Auriane Jeneli Solano

I. Executive Summary
Rabbitfish pond is a company that breeds Malaga
fish
Our focus is to breed two kinds of Malaga
(Siganid) the Siganus guttatus and Siganus
vermiculattus
Rabbitfish pond is to be located at 154 Gayaman ,
Binmaley , Pangasinan.
Rabbitfish Pond expects to incur the following
expenditures at the start of the operation:
Preparation of Fish pond Php 31,500
Construction of the Caretakers Hut 2,850
Water Pump 50,000
Legal Fees 8,540
Total Start-up costs Php 92,890
II. Introduction
A. General Concept of Business
Rabbit Fish Pond is a fish grower that will engage in
producing rabbit fish.
Rabbitfish Pond will engage in aquaculture
production
B. Product Description
Malaga is a marine fish that is cultured commonly in
Pangasinan. Rabbit Fish pond will be producing two
kinds of Rabbit Fishes: Siganus Guttatus and Siganus
Vermiculatus
C. History

History of the Fish Industry in the Philippines

The fish is the main source of protein, it contributes a

big part for the economy in the Philippines.
The demand for fish as food, which exceeds what can
presently supplied, provides for further production.
It creates job for millions of people.
 History of Culture Practices of Rabbit Fish in the
Philippines

The early net cage culture practices for siganid was

described as put-and-take method.
The culture of finfishes in the Philippines has taken
two directions.
D. Importance of the Study

To know and to research if there

is demand for Rabbitfishes in
the markets.
III. Industry Profile/Analysis
A. Industry Overview

Binmaley, a town in Pangasinan, considered as

Fishbowl of the whole Region 1
Rabbit fish is a marine fish locally known as malaga
(Ilocano), samaral (Tagalog), danggit, kitang (Visayan),
mublad, turus (Bicol) and barangen (Pangasinan)
It is easier to raise
It is herbivorous
Binmaley has the potential to become the largest
producer of rabbit fish
B. Supply
Phillippines remain the leading rabbit fish in the world,
with 226 metric tons of production.
Pangasinan has the biggest contributor in the
production, having a 24 percent share on the total
production.
Before, aquaculture industry is dependent on the wild
for fingelings, but now, fishermen dont have to rely now
on the wild.
BFAR-NIFTDC have started to produce fingerlings
Thus, the production of rabbitfish in our country is
increasing.
C. Demand

According to former BFAR Regional Director Nestor

Domenden, its focused on breeding rabbit fish.
It has been served in popular restaurants alll over the
country..
One of the reasons why consumers prefer rabbit fish is
because it is herbivorous.
D. Porters Five Forces Model

Rivalry Moderate
Threat of substitute Moderate
Buyer Power High
Supplier Power High
THREAT OF NEW ENTRANTS
AND ENTRY BARRIERS Moderate
SWOT Analysis

Strengths
1. High Rate of Return
2. Adaptability to Current Climate Condition
3. Less input cost and human intervention
4. Existing Pond

Weaknesses
1. High Price
2. Difficulty in promoting products
3. Early-stage struggle
4. Large number of substitutes
 Opportunities
1. High Local and Export Demand
2. Few Competitors
3. Collaboration with Experts

Threats
1. Natural Calamities
2. Future Entrants
IV.
Vision
To become the leading supplier of rabbitfish in the Region
One that is profitable, competitive and socio-
environmentally responsible.
Mission
To provide supply of rabbitfish of fresh, well-bred and of
high nutritional value that creates superior customer
satisfaction and to capture profits in return that will be
committed in improving the quality of our products and
serve more consumers in the future. In doing so, we will
behave ethically in conducting our business through
collaboration with BFAR as well as on the other local
farmers
C. General/Specific Objectives

General Objectives
We will maintain the trust and loyalty of the
customers we acquire during its operations
We will consistently make our business as the
best provider of high valued products
considering the social responsibility
To have a safe and large pond to grow Rabbit
fishes and consider further expansion to
some other places
Specific Objectives:
To maintain the freshness and quality of the
Rabbit fishes we offer in the market as it
reaches our customers.
To reap profits in order to continuously
improve the quality of our products.
To contribute larger market share in any
place our business is in.
D. Company Name and Logo
E. Location / Vicinity Map
V. Review of Literature
VI. Market Feasibility
Description of the Market
Pangasinan is the largest producer of rabbit fish in the
Philippines
Binmaley is the largest producer of in Pangasinan
Malimgas Public Market
4 out of 10 fish vendor sell rabbit fish
Retail price Php200 Php300
Supply and Demand
Rabbitfish certainly has a market potential in the
business industry.
One of the reasons is that National Conference and
Workshop on the Biology and Culture of Siganids at
the Mindanao State University in Naawan, Misamis
Oriental has conducted
Also, rabbit fish are more nutritious among other
fishes.
Marketing Mix
Product
Siganus Siganus
Guttatus Vermiculatus
Bright yellow spots Vermiculated
pattern stripes

Can reach up to 500 Can reach up to 45

mm cm

0.75 - 1.10 kg 2.30 kg

Price
Php160 240
Lower prices for frequent customers
Seasonal and trade discounts

Promotion
Attend seminars and collaborate with BFAR
Feeding programs and local celebration
Social networking sites
Place
154 Gayaman , Binmaley , Pangasinan
Dagupan and Urdaneta City
Negotiate with distributors
Offer low freight charges
VII. Production/Technical Feasibility
Site Selection
Calm brackish water.
Have salinity ranging between 22 to 30 ppt
Have water depth not less than 3 meters during
low tide.
Have a temperature of 27-30C
Example of Fish Pond Layout
For Monitoring
Types of Fish Disease
Bacterial Diseases

Fungal Diseases

Parasitic Diseases

Physical Ailments
Harvesting
Malaga has a 60-day larva-rearing period

It takes four to five months before it can be harvested

and sold in the market.
Post-Harvesting
Immediately after capture, several chemical and
biological changes take place in dead fish which can
ultimately lead to rejection for human consumption
because of spoilage.
Fish post-harvest losses are significant, especially in
developing countries. Estimated at 10 to 12 million tons,
they account for around 10 percent of global capture and
cultured fish.
Health Benefits

Rabbit fish contains:

sufficient amount of protein
essential fatty acids
minerals
Economics
Due to their high costs, the brood stock,
hatchery and integrated systems may need to
develop as larger projects by private investors or
subsidized by government.
Process Flow Chart
Disbursement Cycle

Order from suppliers

Record to Accounting
Records

Payment of any
accrued accounts
Revenue Cycle

Sales

Cash Sales
VIII. Organizational Feasibility
General
Manager

Operations Finance
Manager Manager

Purchasing Marketing
Accountant
Manager Manager