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Part I

greenpencils ltd
P. O. Box 4497600200 NAIROBI, KENYA
Tel: +254 (0)722330637/723670242
E-mail: info@greenpencilsltd.co.ke
Website: www.greenpencilsltd.co.ke
Who we are
Established in 2012

At Greenpencils Ltd, we believe in providing practical and responsible

solutions that benefit future generations and sustainability of our planet.

We manufacture high quality customized HB pencils made from recycled

newspapers. As a result we safeguard the environment and create
employment in the process, not just to anyone but the youth, women and
people living with disability.

We also manufacture Infinity Road Studs and its bonding agent - a first
time invention in Kenya by a Kenyan company. Its design introduces
global specs to the Kenyan road user with its super high reflective strip
and compression strength that exceeded 40 tons.

We are therefore not only a responsible company but also a Kenyan

Company motivated by profit to make the world a better place than we
found it.
How it all began
First Venture
Problem: Waste Management
Our Products

Product 1 Pencils

Product 2 Road Studs

Product 1:
Green Pencils

Our Solution
Reducing need to cut down trees

Reduce litter

Provide basic writing tool

Make private branding easier & affordable

Create employment

Eco-friendly product
Addressable Market

Kenya imports over 150million pencils every


Corporates in pursuit of Marketing

communication tools to enhance brand

presented by reality of
Climate change.
Product 2: Infinity Road studs

Enhancing night driving while providing

advance road warnings
Every drivers nightmare. The strain and the danger of poor visibility when
it rains and/or at night. How many more lives shall we lose before we do
something about this?
The Problem
Over 80% of road traffic road accidents occur at night,
despite the reduced traffic flow at this time.

Human error accounts for 85.5% of the road accidents.

The road networks do not have adequate advance road

warning systems.

On a busy road, bituminous bonding is effective for about 3

to 4 months only.

Not practical to install street lights in every road network

Imported road studs are costly and do not usually justify

their quality.

Every year in low-income and middle-income countries,

road traffic accidents cost at least $65 billion, an amount
that could be used for development.
To provide road studs that not only exceed the highest
international standards but also introduce advance road warning
solutions further enhancing road safety in line with the UN Decade
of Action for Road Safety, i.e. the RS-10 Project.
Our Solution

Value for money


Easy and fast installation.

Job creation.

Practical homegrown solution.

NOTE: Globally, 10 countries are responsible for 48% of road

traffic deaths and Kenya is on of them
Part II


SI Alumni Forum 2017


The bottom line is creation of wealth
a) Government - Taxes
b) The people - Jobs
c) Entrepreneur - Wealth

Entrepreneurialism often requires the skills and labour of

many hands. As a thriving business grows so do the
opportunities for others and the cumulative impact of new
start-ups in a particular geographical area

Redistribution of new found wealth back to charities and

local community ventures

According to Harris Interactive and Ernst & Young Survey:

-90% of entrepreneurs donate money
-70% donate their time
-62% say giving back makes their companies more
successful in the long run.
-26% say corporate philanthropy was built in to the
original business plans.
-62% want to be recognized for their charity work.
-43% believe corporate citizenship helps attract and
retain talent.
-29% made grants based on how charities causes align
with their companies.
-73% encourage their employees to volunteer, and
-53% offer programs that encourage donating.

Necessity is the mother of invention and perhaps

innovation is its older sibling. By finding a solution
to a problem, an entrepreneur can drive
competition in the market.

Success breeds success, and once one entrepreneur

has flourished in a given market more often than not
another businessman or woman looks to enjoy their
own slice of the pie.
Impact of Entrepreneurship

Increased Job
Competition Creation


Innovation Philanthropy

i) Misuse of natural resources - Not all entrepreneurs

are environment conscious

ii) Government control manifests itself in monopolies,

unfair pricing, corruption and even fraud

iii) Unemployment old establishments rendered

redundant by new entrants



Tel: +254 722 330 637

Web: www.greenpencilsltd.co.ke