Case study

By
y Reddy shanthi
CONTEXT
American Auto Suppliers is the CHICAGO
BASED COMPANY that makes original
equipments specialty parts for FORD, GM and
CHRYSLER.
The company is thinking to counterattack the
Japanese company with their reputation for
quality and dependability to win over
customers in Japan.
The condition that influencing the company is
that if they dont compete, later they have to
retreat for the onslaught of the Japanese
company.
STRATEGIES DESCRIBED
When it comes to the strategies followed by
AMERICAN AUTO SUPPLIERS is nothing but,
just have gathered the primary information
from the local library.
Actors involved are
1. Mr. Warren oats ( employee in AAS)
2. Mrs. Carol oats( Wife of Warren and also
a lawyer)
3.The Japanese executives
and a translator.
 GOALS EXPECTED by AAS is that they
want to counter attack the Japanese
company with their product by their
advanced and innovative technology to
attract the customers of Japan.
CHALLENGES
ENCOUNTERED
The first challenge faced by Mr. Warren is that the
corporate culture of the Japan companies
Their resistance towards foreign companies
The channel of communication
Warrents prospective is that he wanted to over
come the famous Japanese resistance to foreign
company.
To this change the decision taken by warren is
that to meet executives of one japans leading
auto makers.
OUTCOMES
They come out with an conclusion that they
would become consultants for other executives
who needed to learn the lessons that he
beginning to understand.
Post intervention situation is that Mr. Warren is
acting as a link executive of AAS to help his
company to overcome the attack of the
Japanese company.
Lesson to be learnt is that before taking a crucial
decision about companys prospect, one should
do a proper research about few particulars.
USES OF THIS CASE
STUDY
This case study gives a clear understanding
that if any activity is done without a proper
planning and research then that is going to
give a very typical results.
Awareness about the corporate culture and
their confrontation is necessary.
Slow understanding and relationship building
is crucial even in unfavorable conditions.
QUESTIONS
1.What specific error did Warrant and Carol
oats make during their first week in Japan?

2. If you are talking to a non US business

person making a first contact with an
American Company, What advice would
you give?
IF IT IS IN ANOTHER WAY

o If Mr. Warren had done his research

completely about Japanese corporate
culture, then what would be the result?
o what if Mr. Warren had a bit patience
towards their attitude?
o What if the case study did not end with
serving the consultancy services.
SUGGESTIONS
A perfect research helps us complete
our in a smooth way.
awareness about every single is
required when dealing with completely
opposite traits party.
proper planning.
Sequential order.
proper channel of communication.
OPINION
Warrens under estimation

Japanese attitude towards women

Their resistant nature

Not to give up at any instant.

THANK YOU