Introduction

PPC Functions
Website Analysis
Keyword search
Assess the measures listed below w.r.t reliability and
validity
Campaign
An Ad
Rules of Ad making
Types of Ads
Goal of campaign management
Conclusion
References
www.hndassignments.co.uk
 PPCs is an acronym for Pay per click
It is also called the cost per click.
Within PPC promotion, the marketers reimburse the people who
publish the ad on their web page.
Payment is made for every click on the website.
The highly famous types of the PPC promotion are shown as on
the result pages by the search engine, searches.

www.hndassignments.co.uk
 Quick Outcome
The campaign for promotion is fully managed
Targeted
The reimbursement is only for the outcomes.
Available all time on the webpage

Step in PPC work

Examination of WebPages
The definition of search keywords
Laying down the campaign
Managing the campaign for promotion

www.hndassignments.co.uk
Before start of any PP, its better to review the webpage. There
must be no :
Issues

Irrelevant substance

Irrelevant catchphrases

Navigation Problem

Slow stacking Speed

www.hndassignments.co.uk
There are Five Match types of keyword search
Wide Match

Exact Match

Phrase Match

Broad Match Modifier

Negative Keywords

www.hndassignments.co.uk
 Match Type Punctuation To trigger your ad on Example

exact match [keyword] an exact term and [adopt kittens close

close variations of variations of chicago]
that exact term

wide match None synonyms, related adopt kittens chicago

searches, andother
relevant variations

broad match +keyword close variations but +adopt +kittens +

modifier not synonyms or chicago
related searches

phrase match "keyword" a phrase and close "adopt kittens"

variations of that chicago
phrase

negative match -keyword searches without the -puppies

term

www.hndassignments.co.uk
Campaign
A set of advertisement gatherings (advertisements,
watchwords, and offers) that impart a financial plan,
area focusing on, and different settings.

Commercial gathering
A set of magic words, promotions, and offers that is a key
piece of how your record is composed. Every commercial
fight is comprised of one or more advertisement groups

www.hndassignments.co.uk
A commercial regularly incorporates a connection to
your site and a portrayal or advancement of your item
or administration. A little four line promotions
comprising feature, two short line of content and URL

www.hndassignments.co.uk
 Feature: 25 character

Description line : 35 character

Description line :35 character

Display URL : 25 character

Destination URL :1024 singe

www.hndassignments.co.uk
 Content Ad
Image Ad
Wap Ad
Specialized pursuit Ad
Product posting Ad
Display Ad
Dynamic hunt Ad

Campaign management
Any Pay Per Click (PPC) campaign obliges steady research,
testing and assessment, and also extensive PPC campaign
administration so as to give the best quantifiable profit
(ROI).

www.hndassignments.co.uk
 Reduce your expense - every click
Protect your brand
Raise your quality score
Target your neighbourhood market
Produce more qualified leads for less money
Return on speculation
Campaign monitor
Ad position
Click through rate
Cost every click
Conversion
Quality score
Website
www.hndassignments.co.uk
 A promoting model one of a kind to INTERNET.

A little four line promotions comprising feature, two short

line of content and URL.

A standout amongst the most effective method for

publicizing.

www.hndassignments.co.uk
 Goldsmith R. E. (2002). Explaining and Predicting
Consumer Intention to Purchase over the Internet: An
Exploratory Study. Journal of Marketing Theory and Practice,
10 (2): 22-28.

Hoffman, D.L., & Novak, T.P. (1997). A New Marketing

Paradigm for Electronic Commerce. The Information Society:
An International Journal, 13: 43-54.

Klein L. R. (1998). Evaluating the potential of interactive

media through a new lens: Search versus experience goods.
Journal of Business Research, 41: 195-203.

www.hndassignments.co.uk