A PROJECT REPORT

ON

RE-POSITIONING OF SAMSUNG
MARINE MOBILE

Submitted To :- Submitted By :-
AMIT GOYAL
NIS ACADEMY MBA+ADMAS
SRI GANGANAGAR NIS ACADEMY
SRI GANGANAGAR
 Introduction of Samsung Company
• The Samsung Group (Korean) is a multinational
corporation headquartered in Samsung Town, Seoul,
South Korea.
• The Samsung Group is composed of numerous
international affiliated businesses, most of them
united under the Samsung brand including
Samsung Electronics, the world's largest electronics
company, Samsung Heavy Industries, the world's
second largest shipbuilder, Samsung, a major global
construction company, and Samsung Life Insurance,
the largest insurance company in Korea.
 PRODUCTS LIST OF SAMSUNG COMPANY –

• MOBILES’
• HANDYCAMS AND DIGITAL CAMERAS
• LCD TV
• WASHING MACHINE
• LAPTOPS’
• MICROWAVE OVEN
• DVD HOME THEATRE
 FEATURES OF SAMSUNG
MARINE MOBILE
• In 2008, Samsung Company launched in India Samsung Marine Mobile
Model-B2100.

• Waterproof & Dust Resistant

–
• Submersible up to 1 meter for 30 min

• Protected against limited amount of dust and sand.

 Contd…….
• Compliant with MIL-STD-810F

Rated to withstand blowing rain, dust, shock, fog,

humidity, water, solar radiation, vibration, and extreme
temperature.
 Contd…..
• Stylishly Rugged Design
* Slimmest submersible phone

• Comfortable grip and portable size

 Contd……
• Outdoor-friendly Features
* Two Speakers

• Noise cancellation feature optimized for noisy condition

• Incandescent embedded flashlight

 Contd….
• Multimedia
* 1.3MP camera

• Music player
* FM Radio
 Contd…..

• Outdoor Features

- Temperature resistant – (-20 to +60 degree Celsius )

- Noise cancellation mode

- Extra bright torch light

 Why Samsung Marine Mobile is
Failed in Market?
Some Reasons behind to failure of Samsung Marine Mobile :-
1 Out-Looking is not good.
2 Picture Quality is not good.
3 Battery Backup is not long time.
4 Price is so high.
5 Sound Quality is not good.
6 Camera Quality is not good.
7 Bluetooth is not available.
Customers’/Users’ Views
 Competitor of Samsung Mobile

• Nokia
• Sony Ericsson
• LG
• MAXX etc.
Re-positioning of Samsung Marine Mobile
1 Give Discount On Mobile Price.
2 Give Gift Hamper on the Purchase of Mobile.
3 Use TV Advertisement and Advertisement in
Newspaper.
4 Choose Brand Ambassador.
5 Affordable Price of Mobile.
6 Use Canopy System.
7 Organize Games and Entertainment Programs for
Customers’ and give a gift to winner.
 Bibliography
• Primary Data
* Questionnaire through 50 respondents
• Secondary Data
* Internet
* Information collect to Mobile Shop (World
Telecom, Authorize Dealer of Samsung Mobiles Sri
Ganganagar).
* www.wikipedia.org
* www.samsungmobile.com