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MALPRACTICE IN

MARKETING
WEB
ADVERTISING
Eduardo Ramn Len Rodrguez
Ingls 6 - G
Centro de Idiomas
UCSG
PROBLEM
Interruption
when
watching
videos
Why companies introduce advertising in
social networks?
Social networks offer the
1
consumer surprising catalogue

Social networks offer the


2 companies, a new business
opportunity

Low cost to the ads for the


3
companies

4 More marketing efforts

Greater impact than in traditional


5
media
EXAMPLES
CONSEQUENCES
Bad strategy

It is not a good reputation symptom

It is not a symptom of popularity

Bad image
SUGGESTIONS

For the companies


For the consumers
RECOMMENDATIONS
REFERENCES
Marketing Directo. (agosto de 2016). Marketing Directo. Obtenido de
https://www.marketingdirecto.com/punto -de-vista/la-columna/malas-practicas-en-
marketing-digital-marcas-y-consumidores-2-0-4

Puro Marketing. (Junio de 2017). Puro Marketing. Obtenido de


http://www.puromarketing.com/25/26730/abusos-malas-practicas-publicidad-online-
aceleran-impulsan-auge-adblockers.html

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