Developing

strategic plan
and
implementation
1414443
Gaganjeet Singh
Strategic Management
BSB606 D
Introduction:
This is the presentation that discusses about
the development of strategic plan of the
company called Woolworth and its
implementation. It discusses various aspects
of the plan and the new and improved
objectives of the company.
Company background
Woolworth is the firm that operates in the
industry of supermarket. The company started its
first store in Sydney in the year 1924. Till the year
2012, the company has been considered as the
biggest firm in the industry. Today also, it is one
of the largest supermarket chains in New
Zealand as well as in Australia. There are number
of brands that the company operates such as
Safeway, Dick Smith and Big W etc. the major
function of Woolworth is that it acts as the
mediator between the producers and the
customers (Australia, 2007).
Current vision and mission
As far as the vision of the company is
considered, it has been analysed that the
company believes in delivering the best
shopping experience to the people every
time. The mission statement of the company
suggests that it wants their customers to be
fully knowledgeable about the products
and the services they are availing from the
company (Woolworths, 2017).
Revised vision and mission
Vision:
To deliver the best services and experience
of shopping to the customers with
convenience
Mission:
To serve the market with diet food with low
price and offers
Organizational values
required:

Being responsible towards the

environment
Manufacturing own products at low
prices
Enhancing the practices of customers
support
Strategic objectives
To develop the staff and customers interface
Improving the online website interface to
make it more user friendly
Making the sustainable manufacturing
process and serving the customers with
organic food
Provision of offers and discounts to loyal
customers; increasing the number of loyal
customers by 20%
Strategies
Strategies
Training to the sales staff
Making changes in the
customers support option
of the website
Time duration People responsible Performance indicators
3 months HR department of the The performance
company is responsible for indicator is the customers
satisfaction score
this activity (Evans,
Stonehouse &
Campbell, 2012).
3-4 months The IT department of the The performance indictor
company in this case is the website
surfing score or the
number of people using
the website for shopping
Discounts on non- Every year
seasonal products
The pricing The performance
department of the indicator of the
company strategy is increase
in sales of the non-
seasonal products

Serving the A year Production The performance

customers with own department of the indicator in this case
organic brands company along with is successful release
top management of the new products.

(Keith, 2012).
KPI progress:

Customer satisfaction score: raised

Number of online shoppers: raised
Increase in sales of non-seasonal
products: no growth
Release of new products: in process
(Arli, Dylke, Burgess, Campus & Soldo, 2013).
Conclusion:
It has been concluded from the report that
Woolworth is the company that has to make
some of the alterations in their vision and
mission as well as the strategies so as to
attain more growth.
References:
Arli, V., Dylke, S., Burgess, R., Campus, R., & Soldo, E. (2013).
Woolworths Australia and Walmart US: Best practices
in supply chain collaboration. Journal of Economics,
Business & Accountancy Ventura, 16(1).
Australia, E. C. (2007). Sustainability. Every Child, 13(1), 1-35.
Evans, N., Stonehouse, G., & Campbell, D. (2012). Strategic
management for travel and tourism. Taylor & Francis.
Keith, S. (2012). Coles, Woolworths and the local. Locale:
The Australasian-Pacific Journal of Regional Food
Studies, 2, 47-81.
Woolworths.com.au. (2017). About us [online] Available at:
https://www.woolworths.com.au/Shop/Discover/abo
ut-us [Accessed 24 Aug. 2017].