Case study : 2

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 Contents
History
Pizza Business
Technology
MIS
Overview of Case Study
Interactive session (Q&A)

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 HISTORY
Founded in 1960 by Tom Monaghan.
Second-largest Pizza chain in the United
States.
about 9,000 stores located in all 50 U.S
states and franchised stores in 60
countries.
Approximately 180,000 worldwide
franchise and corporate team members
located in over 70 markets

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 MARKET STRATEGIES
Vision
Number 1 in pizza
Number 1 in people
Mission
Sell more pizza, have more fun

Goal
Customer for life
Increase no customer

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 Why feel to Change
Innovate to their business strategies
Overhauling its in store Transaction
processing System
Providing other useful services (e.g Pizza
Tracker)
Improving ingredients and freshness
In 2009 , dominos had $1.5 billion sales and
earned $80 million in profit

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 Technology
Point-of-sale System
Pulse
Pulse Evolution
Pizza Tracker
Online polling System

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 Point of sale System
Captures purchase and payment data at a
physical location
Goods and Services are bought and sold
Computer, automated cash registers, scanners
or other digital devices

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 Pulse
Which improve customer service, reduced
mistakes, shorter training times
Pulse performs some functions-
touch screen interface
maintaining sales figures
Compiling customer information
Delivery driver routing system

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 Pulse Evolution
Use thin-client model and thick-client Model
Collect data and send them over the internet
State of the art online ordering system which
includes pizza tracker
Allows customers to watch a simulated
photographic version
Customize pizza size, sauces and toppings

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 Pizza Tracker
Displays a horizontal bar that tracks an
orders progress graphically
Available on all online & mobile ordering
systems

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 Pizza Tracker

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 MIS
Processing Support System
Point-of-sale system
Management information system
Pulse
Decision Support System
Online polling system

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 Overview of Case Study
Home delivery pizza chain
Innovation in business
TPS-Pizza Tracker
Foundation and progress
Competitors- Pizza Hut, Papa Johns, Little
Caesar
Point of sale system, In 2003 Pulse
Pulse Of evolution
Pizza Hut, Papa Johns also have online
ordering system
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 Q&A
Question # 1:

What kinds of systems are described in this

case? Identify and describe the business
processes each supports. Describe the inputs,
processes, and outputs of these systems.

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#Answer:
systems described in this case are:
* Transaction processing system (TPS)
* Pizza tracker
* Pulse
* Pulse evolution
(i): Thick client model
(ii): Thin client model
* Online polling system
* Online ordering system

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 Inputs: customer orders that describe the type
of pizza crust, pizza ingredients and toppings,
side orders, and delivery location data

Processes: data updates the system's database.

transaction data from the TPS are summarized
and presented in reports and analyze data

Outputs: the number of pizza and side orders

sold, cost numbers for ingredients, delivery
information, customer information

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 Question #2:
How do these systems help Dominos improve
its business performance?
#Answer:
Provides efficient management function
Pulse improved customer service, reduced
mistakes, shorter training times
working to cut costs and increase customer
satisfaction.

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 Question#3:
How did the online pizza ordering system
improve the process of ordering a Domino's
pizza?
#Answer: Dominos rolled out its state-of-the
art online ordering system, which includes Pizza
Tracker.
allows customers to watch a simulated
photographic version
pizza as they customize its size, sauces, and
toppings

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 The image changes with each change a
customer makes
Ordering progress can be viewed by pizza
tracker
Pizza Tracker displays a horizontal bar that
tracks an orders progress graphically
In 2010, Dominos introduced an online
polling system to continuously upload
information from local stores.

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 Question #4: How effective are these systems in
giving Domino's a competitive edge? Explain
your answer.
#Answer: The company's improved business
processes are becoming a source of competitive
strength.
systems enable the company to innovate and
execute its operations more quickly than its rivals
business processes are automated which changes
the flow of information and makes it possible for
more people to access and share information.

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 The technology is also supporting new
business models like the online pizza ordering
system.
Pizza Hut and Papa John's have online
ordering capabilities, they lack the Pizza
Tracker technology
almost 20% of all of Dominos orders, which
is up from less than 15% in 2008.

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 THANK YOU

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