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Profissional Documentos
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u Profiles online NRI from various parts of the world (demographic as well as
economic status)
u Sample size of 1,549 online NRI from various parts of the world:
u West based NRI ² US / Canada / UK / Western Europe (576)
u sia Pacific based NRI ² sia Pacific / ustralia-New Zealand (216)
u Gulf based NRI - Middle East (549)
u Other NRI ² Eastern Europe / frica / Central and South merica / South sia (208)
u Findings reported at the 4 NRI ¶regional group· level. The ¶overall NRI· level data
also cumulated and reported after making it representative of the NRI population spread among these 4
geographical regions using the 2009 NRI Population Statistics from the ¶Ministry of Overseas Indian ffairs·
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j Overall 1 out of 4 online NRI has a PIO status (highest in the West)
j 2 out of 3 have been living in the current country for longer than 3 years
j Majority are ¶above 30· years in age (more ¶mature· in the Gulf and West)
j More of them belong to ¶South· India (especially in Gulf and sia Pacific)
j indi, Tamil and Malayalam are the biggest native languages (Gujarati, Punjabi stand out
in the West more)
j More of them come from the smaller ¶tier 3· towns in India (less so in the West)
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j Majority achieved their ¶highest education· in India itself
j Gulf ones are relatively the most employed (and more ¶salaried· employees)
j Overall, about half of the employed online NRI work in the corporate sector
j lmost half of them have more than 1 earning member in the family
j 1 in 3 have family incomes of over US$5,000 per month (highest proportions in the West)
j Over half of them have cars (significantly higher car ownership in the West)
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j 3 out of 4 online NRI access internet from home (more in the West)
j Gulf ones check ¶Indian Content· online most frequently (West ones do it least frequently)
j 1 in 2 online NRI buys Indian products/service online (most in sia Pacific, least in West)
Of those who do, only 1 in 3 spends over US$100 monthly buying from these sites
j Gift items for relatives in India, Indian movies/music DVDs and Books &
magazines are the most bought items from these websites (Flowers for relatives in India
also popular in West , yurvedic products in Gulf)
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j Gulf ones follow happenings in India the most frequently. Indian ¶news
channels· are the most popular ¶offline· medium to stay connected with India
j More Gulf and West based ones travel to India. sia Pacific ones travel to India
the most frequently
j 3 out of 4 online NRI call India at least once a week (Gulf ones most frequently)
j ISD calls from mobile phones is the most popular mode of calling India (highest
among Gulf NRI, West ones use calling cards relatively more)
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j 4 out of 5 online NRI remit money to India (Gulf ones do so the most)
j Online, Bank and Third Party Cash transfers are all equally popular remittance
modes among them (Online most popular in West, Third party cash transfer in Gulf)
j lmost half of them own a house back home (more so from Gulf)
j While 4 in 10 have a rupee bank account, only 1 in 10 have a foreign exchange bank
account in India
j ouse, Land and Gold are the most sought after future financial investment options
j Residential ¶flat· between 1,000-3,000 sq.ft. is the most sought after property
among online NRI (more so among the West ones, Independent house sought more by Gulf ones)
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NDTV 22%
News TV channel
Sun TV (sia Pacific) 19%
Zee TV 24%
Entertainment TV channel
sianet (Gulf) 21%
u 2
o Frequency of travel to India, purpose of travel, destination cities, mode of ticket booking, most used
brands, preferred airlines for flying
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u
o Preferred medium to stay connected with India, frequency of usage and most used media brands ²
entertainment TV channels, news TV channels, newspaper and magazines
u
o Net usage dynamics - years of experience in using internet, places of accessing internet, frequency of
usage, time spent on the net
o Most used websites from India ² overall, for general news and events, business & finance news,
financial investment info, travel/tourism info about India, search/book travel tickets, buy non-travel
products, check real estate info, search jobs in India, matrimonial search, seek friendships in India,
social and professional networking, picture sharing, check Indian cinema, music, picture/video
gallery, sports, glamour/lifestyle, science & technology info, astrology and spiritual/religious content
o Online buying from Indian websites ² frequency of buying, average monthly spends, products bought,
most used websites
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o Motivation to stay connected with India, Indian role models, likelihood of returning to India
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j ) : PDF
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j ddress : 3, Kehar Singh Estate, 1st Floor, Westend
Marg, Lane 2, Said-ul-jaib, New Delhi ² 110030
j Email : sanjay@juxtconsult.com
j Website : www.juxtconsult.com
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