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CLEVELAND CLINIC

Kelompok II
Aminatuz Zuhriah (201501053)
Maratun Sholihah (201501060)
Fransisca Stefanie (2015010068)
Michael Iskandar (2015010069)
Rico (2015010067)
Introduction
Cleveland clinic terdiri dari 2 unit strategi
Problem & Current Strategi

NO Problem Current Strategi


1 banyak keluhan pada pasien yang pernah melakukan operasi di Cleveland clinic mereka
tertular penyakit hepatitis karena tranfusi pada saat melakukan operasi Tidak ada tranfusi saat melakukan operasi

Follow up pasien setelah melakukan operasi

2 Penetapan data pemeritah mengenai kematian pasien Cleveland membuat pengukuran sendiri dengan data pasien untuk mendapatkan hasil data
kematian.
Internal Analisis
A) VRIO

Value Rare Imitation Organization

Multi services Yes Yes Yes Yes

Technologies Yes Yes Yes Yes

Facilities Yes Yes Yes Yes

Innovative Yes Yes Yes Yes

Worldwide Yes Yes Yes Yes

Reputation Yes No No No

Payment No No No No

Sustained competitive advantage


B) Value Chain
Primary Activities

Inbound Outbound Marketing


Operations Services
Logistics Logistics and Sales

Campus IT Expand High quality


Center of
Research Research center of services
Excellent
Hotel Campus excellent (Bench mark)
IT
Management
The Value Chain

Procurement HR Management

Infrastructure Technological Development

Support Activities
Eksternal Analisis
A) Analisis STEEP
Social Cultural Technological Economic Environment Polical-Legal Forces
Medical Education Electronic Medical Clinic Health and Government tax and
Health System Vascular Institute Policy
Health Care
My Care
Public Health My Chart
Provider Research

Demographic
B) Analisis Five Forces Porter Pada Cleveland Clinic

Pendatang Baru
Rendah

Industri
Pemasok Pesaing Pembeli
Rendah Rendah Rendah

Ancaman Pengganti
Rendah
SWOT Analisis

Strengths
Management multi servis
s Weakness
Payment
w
IT IT Internal
HR World wide Factor
Payment
Inovasi
Facilitas

Opportunities
o Threats
Government attitude
T
- Medical education Culture shock External
- Public health provider Payment system Factor
Networking

Positive Negative
IFAS
Weight Rating Weighted Score Comments

Strenghts

Multi services

Technology

Research and Development

Clinic Reputation

Innovation

Weaknesses

Payment

Patient safety
EFAS
Weight Rating Weighted Score Comments

Strengths

Education Level

Growth rate Population

Weaknesses

Career oportunity

Inflation rate

Unemployment Level
Matrik TOWS
STRATEGIC RECOMENDATION
Thank you