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 V

V
O Clothing is a beautiful
visual demonstration of the
social and emotional needs
of people wearing it.
O Vt portrays in a clearly
understood visual manner,
what people of different
cultures and styles want
socially.
 ÔV
 



 V

O £ashion design is generally considered to
have started in the 19th century with
Charles £rederick Worth who was the first
designer to have his label sewn into the
garments that he created.
 
 |
V  

O 1990 saw the evolution of men's fashion in Pakistan

when Amir Adnan, a business graduate by
profession, stepped out to realize his own individual
style.
 
 |
V
 

O ARVA.B DESV
S (PVT) LTD is the largest

manufacturer and retailer of women¶s fashion
garments in Pakistan, with a large clientele in
the US and Europe.
 
 V
O ›trengths:
 Ability of fulfilling customized order of
customers.
 Wide product line.
 Availability of workforce.
 Low labor cost.
 Easy availability of raw materials.
 High demand and supply ap as buyers
are much more.

 V
O eaknesses
 Lack of brand awareness.
 £ashion industry has not yet matured in Pakistan.
 Highly Volatile i.e. rapidly changing the fashion and tastes of
people

O Y ortunities
 Vncreasing trend of people to wards designer clothing.
 Prospect sales through e-commerce channel.
 Enter new product markets.
 Expanding the number of retail outlets.
 Export Opportunities
 
 V
O ?hreats

 The market of the boutiques is highly competitive; therefore if the

entrepreneur is not
 Well responsive to the tastes and response of the clientele as well as the
fashions in
 Vogue he/she may not be able to capitalize the opportunity properly.
 Selection of the wrong venue can be a major hurdle in achieving the
desired business Objectives.
 Economic recession and political situation in the country
 Established strong competitors
  
Our respective Research Report is
based on these four designers:

è



 



 


 






 è  V ÔV
O Vn a short time span of 5 years, Junaid Jamshed has built a name and
goodwill in the market as a fashion designer wear outlet for men and
women with a unique range of products.

O Junaid Jamshed's fashion outlet was founded in 2002 and is

headquartered in Karachi, Kurta ali. Rest of the outlets are 14 spread
across Pakistan in all major cities like Rawalpindi, Vslamabad, Lahore,
Sialkot etc.
è  V ÔV
º
Y
C?›
O KURTAS
O SHERWA
V
O BA S
O £OOTWEAR
O KVDS
O £RA RE
CES
O HAJJ & UMMARAH
O
EARA

 · V  
O Amir Adnan is widely credited with re-introducing
the sherwani into modern fashion, and known as
Pakistan's first international menswear label.

O Among Amir Adnan's clientele are Pakistani

President Pervez Musharraf and former Vndian
Prime Minister Atal Bihari Vajpayee.

O Amir Adnan currently houses its flagship store in

Karachi, with complimenting domestic stores in
Lahore, Multan, £aisalabad, and Vslamabad.
Vnternational outlets include Dubai.
· V  
º
Y
C?›
O Sherwani
O Traditional long coats
O Shalwar kamiz
O Ties
O Children Wear
 Î V 

O MARVA.B DESV
S (PVT) LTD

is the largest manufacturer and
retailer of women¶s fashion
garments in Pakistan, with a large
clientele in the US and Europe
 Î V 
O Variaride
O Variaawn
O Vafia
O Vgirl
 å ÔÔ
ÔÔ V 
O £ashion designer Hassan Sheheryar Yasin
(HSY) is one of the biggest names in Pakistan
£ashion industry. He was born in Lahore
Pakistan.
 å ÔÔ
ÔÔ V 

CHE›

O Hassan Sheheryar Yasin has approximately

14 clothing display centers worldwide one
in United Kingdom, one in Saudi Arabia,
two in USA, four in UAE, and six in
Pakistan.

O Vn Pakistan, he has two in Karachi, two in

Vslamabad and two in Lahore.
 å ÔÔ
ÔÔ V 
º
Y
C?›

O H›edding
O H›Couture
O H›
 readytowear)
O H›Homme
O Hݼrivate
olle
tion
O H›oir
O H›
tive
 ü ÔÔ Ô

O Hajjrah Hayat (£ormed in 1998)
is one of Pakistan¶s most reputed
fashion design houses..

O The brand¶s collections showcase

the best of couture which retail in
Lahore, Karachi, USA, Canada
and Dubai
 


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