Evaluating most cost effective methodology of distributing goods to market while achieving service level objectives. What are logistical decisions? • Decisions are complex and data intensive. They are at the core of strategy and are like • Distribution centers how many and where? • Inventory /service trade-offs • Transportation equipment • Vehicles route • New material handling technology 1 What is logistical planning? Use of scientific planning tools to develop logistical strategy to meet the challenges of market