AMITY INSTITUTE OF FOOD

TECHNOLOGY
NTCC TERM PAPER-1

CONSUMER AWARENESS SURVEY ON FOOD

CONSUMPTION
UNDER THE GUIDANCE OF
DR. KARUNA SINGH
SUBMITTED BY: DRISHTI MALHOTRA
ENROLLMENT NO: A4312616071
SEMESTER:3
 INTRODUCTION
As a part of our course curriculum, we were given an NTCC project as a CONSUMER
AWARENESS SURVEY on different subcategories of food in which we defined each category
in accordance with its importance and popular product brand amongst the target population.
The consumer survey helped me analyze the perceptions of the general population related to
food consumption and its awareness followed by a basic questionnaire based on the general
guidelines related to food sector such as Expiry date, MRP, FSSAI LIC. NO etc.
The survey was carried out for a period of four weeks to check the level of awareness among
the consumers surveyed regarding Consumer Rights, their Duties as Responsible consumers
and knowledge about the different food products available in the market.
The survey result gave me a better insight of consumers demand and buying behavior towards
food items as well as of the factors influencing their purchases.
On the basis of the response of the consumers the most widely consumed food products falling
under the different categories of foods that have been analyzed and mentioned in the report
are:
a. FROZEN FOODS: McCain- Smiles
b. CANNED FOODS: MTR-Rosogolla
c. RTE FOODS:MTR-Upma
d. HEALTH FOOD/SUPPLEMENTS:Pepsico-Quaker Oats
e. BEVERAGES:Pepsico-Pepsi
 CONSUMER AWARENESS
SURVEY
Following is the analysis of the Consumer Awareness Survey on food Consumption
conducted on 50 consumers aged 18 years and above during the two week period from
29 May to 11 June 2017. The location of the survey was Meerut Road, Rajnagar and
Kavinagar (Ghaziabad).

OBJECTIVE:
The objective of the survey was to check the level of awareness among the consumers
surveyed regarding Consumer Rights, their Duties as Responsible consumers and
knowledge about the different food products available in the market.

METHODOLOGY:
The methodology used to check the level of Consumer Awareness on food Consumption
was through a survey in the form of a questionnaire. Then the report of the survey is
prepared and presented as follows.
 ANALYSIS
n (No. of consumers surveyed)=50
S.No. PARAMETERS PERCENTAGE(%)
YES No
1. Expiry Date 86 14
2. Cross-checking of weights 26 74
3. Compare price from alternative Sources 56 44
4. Check M.R.P of Food Products before buying 92 8
5. People who come across adulteration 58 42
6. People following a Special Diet 52 48
7. People consuming washed fruits and vegetables 100 0
8. People aware of Consumer Courts 90 10
9. People consuming all 3 meals a day 58 42
10. Factors affecting purchase of food products
a) Brand Name 80 20
b) Taste 92 8
c) Availability 22 78
d) Convenience 74 26
e) Visual Appeal 56 44
f) Organic Food 48 52
11. Check FSSAI License No. 0 100
 ANALYSIS OF THE CONSUMER
SURVEY CONDUCTED
My survey led me to visit and question 50 consumers on the basis of which I found out
that almost every consumer ensures to check the Expiry date , M.R.P of the food products
as well as other parameters related to food awareness including ingredients and nutritional
information before buying them.

Factors Influencing the

50
purchase of a Food Product.
40

Brand name 30

Taste 20 Yes
Availability 10 no
Convenience 0 no

Visual Appeal Yes

Organic nature

Figure 2.1.Factors affecting purchase of Figure 2.2.Aspects of Awareness

Food Products among Consumers.
1.FROZEN FOODS:
Freezing food turns the residual moisture present in it into
ice, inhibiting the growth of most bacterial species, thereby
slowing down decomposition. Thus, this preserves the food
from the time it is prepared to the time it is eaten.
This has been practiced since ancient times when farmers
and fishermen used to preserve food grains and produce in
unheated buildings in winters.
Freezing food to below -9.5 C (15 F) prevents the growth
of microorganisms and hence prevents food spoilage.
Therefore, frozen food does not require any added
preservatives.
Since 1998, McCain has been engaged in agriculture R&D
and in development of Frozen Food market in India making
McCain Foods LTD one of the worlds largest producers of
French Fries and Potato Specialities.

Nutritional Information per 100 g-

Energy (kcal) 192
Protein (g) 2.97
Carbohydrate (g) 27.58
Sugar(g) < 0.4
Total Fat (g) 7.73
Saturated fat (g) 3.54
Trans Fat(g) < 0.1
1.Product Name- McCain Smiles

2.Brand Name- McCain Foods (India) Private Limited

3.Company Name with Address- McCain Foods Pvt. Ltd.

Ground Floor, The Crescent, Plot No 1 to 7, LSC,
Lado Sarai, New Delhi, India - 110030 |.

4. Manufacturing Unit- McCain Foods India Pvt. Ltd

S.H-41, Milestone #54, P.O: Baliyasan, District; Mehsana,

5. Ingredients and preservatives or additives if any-

Potato(62.84%), Potato Flakes(13.76%), Palmolein oil,
Corn flour, Edible Common salt

6. Available volumes/weight- Available in 175g, 415g, 75

7. Vegetarian or Non Vegetarian- Vegetarian

8. Regulatory certification (AGMARK/BIS/FSSAI License no. etc.)-

9. Type of packaging material- Plastic Packaging

10. Storage condition- Keep frozen at -18 degree Celsius or below.

11. Manufacturing Date- 20/05/17

12. Expiry date or shelf life- 18 months

13. Batch number/Lot no.- 1002234316

14. MRP- Rs.105

15. Customer care contacts (if any)- 1800117181

2.CANNED FOOD:
Canning of food provides a shelf life generally
ranging from 1-5 years which may be even longer
under specific circumstances. The food contents
after being processed are sealed in an airtight
container for preserving it.

With no artificial preservatives and maintained

hygiene MTR came up with its delicious authentic
Rasogollas in a tin.

Nutritional Information per 100 g-

Energy (kcal) 210

Protein (g) 3

Carbohydrates (g) 44

Sugar (g) 43

Fat (g) 2.5

1. Product Name- RASOGOLLA

2. Brand Name- MTR

3. Company Name with Address- MTR Foods Pvt. Ltd.

No.1, 2nd & 3rd floor, Inner ring road, Ejipura,Bangalore - 560047

4. Manufacturing Unit- MTR Foods Pvt. Ltd.

#80, Bommasandra Industrial Area, Hebbagodi, Anekal Taluk,

5. Ingredients and Preservatives or additives if any- Sugar,

Water, Chhena(15%), Refined wheat Flour, Cardamom.
Contains Nature Identical Flavouring Substances.
Contains Permitted Class II Preservative INS 220.

6. Available volumes/Weight- 120g portion pack, 500g,1kg Tin

7. Vegetarian/Non-Vegetarian- Vegetarian

8. Regulatory certification (AGMARK/BIS/FSSAI License no, etc.)- 10012043000145

9. Type of packaging material- Tin Packaging.

10. Storage Condition- Store in Cool and Dry place.

11. Manufacturing date- 18/05/17

12. Expiry date or Shelf Life- 12 months

13. Batch no./Lot no.- L0918

14. MRP- 1kg tin for Rs.210

15. Customer care contacts(if any)- 18001037455

3.R.T.E (READY TO
EAT) FOODS:
The Ready-to-Eat commonly known as
the Convenience Food is commercially prepared food in
lightweight packaging which does not require further
cooking or any further preparation before being
consumed.. While R.T.E Foods should be kept cool, they
do not need to be refrigerated.
M.T.R, with a delicious combination of semolina and
masala, came up with its wholesome and nutritious
Masala Upma for easy and traditional breakfast
consumption and minimum fuss.

Nutritional Information per 100 g-

Energy (kcal) 411
Protein (g) 10
Carbohydrate (g) 68
Sugar(as sucrose) (g) 1.25
Dietary Fiber (g) 3.75
Total fat (g) 11
Saturated Fat (g) 5
MUFA (g) 4.40
PUFA (g) 1.40
Transfat (g) 0
Cholesterol (mg) 0
Sodium (g) 1.5
1. Product Name- MTR UPMA

2. Brand Name- MTR

3. Company Name with Address- MTR Foods Pvt. Ltd.

No.1, 2nd & 3rd floor,100 feet inner ring road, Ejipura, Bangalore - 560047

4. Manufacturing Unit- MTR Foods Pvt. Ltd.

#80, Bommasandra Industrial Area,Hebbagodi, Anekal Taluk, Bangalore - 560099, India

5. Ingredients and Preservatives or additives if any-

Semolina (75%), Edible Vegetable fat-interesterified, Salt, Bengalgram Dal,
Anticaking agent Silica (INS 551), Green Chilli, Ginger, Curry leaves, Sugar,
Mustard, Acidity regulator Citric acid (INS 330) and Tartaric acid (INS 334)

6. Available volumes/Weight- 70g, 170g packs

7. Vegetarian/Non-Vegetarian- Vegetarian

8. Regulatory certification (AGMARK/BIS/FSSAI License no, etc.)- 10012043000145

9. Type of packaging material- Plastic Packaging.

10. Storage Condition- Store in a cool and dry place.

11. Manufacturing date- 19/04/17

12. Expiry date or Shelf Life- 9 months

13. Batch no./Lot no.- 17D19B

14. MRP- Rs. 32

15. Customer care contacts(if any)- 18001037455

4.HEALTH FOODS:
Health Foods implies a healthy diet required for proper
human nutrition and are foods normally considered
beneficial to human health. These include natural foods,
organic foods, whole foods, and sometimes vegetarian or
dietary supplements.

In 2006, PepsiCo India Pvt. Ltd. Launched its Quaker

Oats which are 100% wholegrain and natural source of
carbohydrates and dietary fibre which is scientifically
proven to help reduce cholesterol and hence the risk of
heart diseases.

Nutritional Information per 100 g-

Energy (kcal) 407
Protein (g) 11.8
Total Fat (g) 9.5
Saturated Fat (g) 2.0
Cholesterol (mg) 0
Total Carbohydrate (g) 68.5
Of which Sugars (g) 0
Total Dietary Fibre (g) 10.0
Soluble Fibre (g) 3.8
Insoluble Fibre (g) 6.2
Iron (mg) 2.5
Magnesium (mg) 106
Sodium (mg) 9.5
Zinc (mg) 2.0
1.Product Name- Quaker Oats(100% Natural)

2.Brand name- PepsiCo India Pvt. Ltd.

3.Company Name with address- PepsiCo India,

3B, DLF Corporate Park, S Block, Qutab Enclave,
Phase-III, Gurgaon 122002,Haryana, India

4.Manufacturing Unit-
Al Ghurair Foods LLC, P.O. Box 780, Dubai, UAE.

5.Ingredients and preservatives or additives if any- Oats

6.Available volumes/weights- 200g,400g,1kg,1.5kg packs.

7.Vegetarian/Non-Vegetarian- Vegetarian

8.Regulatory Certification (AGMARK/BSI/FSSAI License no. etc.)- 10014064000435

9.Type of packaging material- Plastic Packaging

10.Storage Conditions- Store in a sealed container in a cool place away from moisture or strong odour.

11.Manufacturing Date-20/05/17

12.Expiry Date or Shelf Life- 12 months

13.Batch no./Lot no.- Q3TV200517

14.MRP- Rs. 45 for 200g.

15.Customer Care Contacts if any Email: consumer.feedback@pepsico.com or Call 1800 224 020
5.BEVERAGES:
Beverages including juice, soft drinks, and
carbonated drinks are liquids specifically prepared
for human consumption and they form an important
part of the culture of human society
Pepsi has become the single largest selling soft
drink in India over the years.

Nutritional Information per 100 ml-

Energy (kcal) 43
Total carbohydrate 10.9
(g)

Of which sugars (g) 10.9

Total fat (g) 0

Saturated Fat (g) 0
Trans Fat (g) 0
Protein (g) 0
Sodium (mg) 11
1.Product Name- PEPSI

2.Brand name- PepsiCo India Pvt. Ltd.

3.Company Name with address- PepsiCo India,

3B, DLF Corporate Park, S Block, Qutab Enclave, Phase-III ,Gurgaon 122002, Haryana, India

4.Manufacturing Unit- VARUN BEVERAGES LTD,

Plot N0.-B-2/1 UPSIDC, Sandila Phase IV, Distt. Hardoi-241127 (U.P.)

5.Ingredients and preservatives or additives if any-

Carbonated water, Sugar, Acidity Regulator (338), Caffeine.
Contains Permitted natural Colour (150d) And Added Flavour (Natural Flavouring Substances).

6.Available volumes/weights- 150ml,250ml,300ml Cans and 750ml, 1.25l,2.0l Bottles.

7.Vegetarian/Non-Vegetarian- Vegetarian

8.Regulatory Certification (AGMARK/BSI/FSSAI License no. etc.)-10017051001992

9.Type of packaging material- Plastic Bottle Packaging

10.Storage Conditions-Store in Cool and Dry place.

11.Manufacturing Date-12/07/17

12.Expiry Date or Shelf Life- 3 months

13.Batch no./Lot no.- SBN.7476B12G17

14.MRP- Rs.36 for 750 ml.

15.Customer Care Contacts if any-Email: consumer.feedback@pepsico.com Call 1800 224 020

 CONCLUSION
From my inference of the Consumer Awareness Survey, I would like to say that
in order to achieve maximum satisfaction out of their limited and crucial
resources, the consumer should be aware and take appropriate measures for
protection against exploitation by the producers and suppliers in the market
selling underweight or duplicate goods, taking more price than the market
price,etc.
Consequently, they should make sure to check the M.R.P. and Expiry date of the
food items before purchase, not be misled my tempting advertisements and
always insist on taking the bill of the products.
The consumers should look for the quality standard mark (BSI/ISI/FSSAI
License no. ,etc.) on the food products and in case of adulteration in food items,
they should report it immediately to the Consumer Court and approach the
Consumer Forums for assistance on taking action against trader or supplier.
Being a member of the society, every consumer should be rationale and aware
of their Consumer Rights and Duties in order to construct a healthy society.
.