Escolar Documentos
Profissional Documentos
Cultura Documentos
REMEMBER
Alvin Neo
Ang Zheng Shun
Benjamin Chua
Cheryl Ho
Jolene Siew
Outline for Today
01 02 03 04
Introduction 5 senses The Unexpected Emotional
Significance
Food is no longer food. It is an experience.
Bake from scratch Pre-mixed ingredients Order from Bakery
Rise of
Experience
Esthetic Escapist
Entertainment Educational
Esthetic Escapist
Outline for Today
01 02 03 04
Introduction 5 senses The Unexpected Emotional
Significance
Taste Meatball Spaghetti
Sound
People rated carbonated beverages higher when the
SOUND OF BUBBLES POPPING became louder.
Hot Coffee
Smell
Curry Chicken
Smell
Experiment 2
Participants were given a list of words to
remember.
experiences?
Experience negative memory
Associate with bad food experiences
Outline for Today
01 02 03 04
Introduction 5 senses The Unexpected Emotional
Significance
Nasi Lemak Burger
Escargot
When a large difference between the expected and actual stimulus is perceived,
this generates surprise, which leads to a CONTRAST EFFECT
Outline for Today
01 02 03 04
Introduction 5 senses The Unexpected Emotional
Significance
Milestones in Life
Ease of recalling these
SIGNIFICANT events
Contributes to MEMORABLE
Wedding Dinner overall food experience
Old School
Coffee Shops & Restaurants
Outline for Today
01 02 03 04
Introduction 5 senses Unexpected Emotional
Significance
Thank You!