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Model
Michael Porter
www.azadsikander.blogs 16
10/6/2017
Analysis
5 Forces Analysis
Rivalry among the competitor Reliance Retail, Aditya Birla Group , Vishal Retails,
Bharti and Walmart, etc
Threat of entrants
FDI policy not favorable for international players.
Domestic conglomerates looking to start retail chains.
International players looking to foray India.
Unorganized retail
Threat of substitutes
10/6/2017
www.azadsikander.blogs 17