Boston Matrix of Coke

Star product: Conventional Coca Cola

The product is very good and grows itself ,the consumers prefers it from other
brands and knows perfectly the product. Maintains in the market

Question mark: Coca cola ligth

This product dont maintain very well in the market , it sales are not good enough
 Cow product: Sprite
It is well-know from every costumer and generates many revenues but still their
market growth its very slow.

Dog Product: Coca Cola Zero

It dosent have a good uptake in the market , its flavor is still not accepted by
consumers and can be easy replaced by another product and disappear.
7S Model
Structure
Systems
Skills
Style
Staff
Superordinate goals/Shared Values
Strategy
 Structure
The Company operates 5 geographic operating segments :Latin America, pacific,
Eurasia & Africa, RU, and North America.

Divisions and regions operate as business unit teams, with each country Director
reports to the Division President
Systems

Directional systems: to monitor 6Ps with following objectives to align to vision

2020

Process systems: each sub-division to break these into manageable tasks and
provide milestones for initiatives to achieve the 6Ps.

Day to day management systems: frequent feedback and reports given at the
subordinate level to provide knowledge of results. Along with rewards and
incentives.
Skills
New tastes, riding the health-wellness trend, volume, and efficiency
innovation.
Targets clearly set as to what primary actions for CC to take and what
needs to be achieved for each level.
Style

Culture of Coke: As one Company, meaningful and accelerated

learning opportunities are provided to staff to contribute to the
greater good of CC.

Goes farther than the portfolio of brands, to sustainability, and

supporting the communities protecting the planet.
Staff
Recognition of their staff and employees.

Financial rewards of stock ownership at CC. Encourages employee to

build along with the company.
Career development pathways.
Superordinate goals/Shared Values

Evolving customer preferences by aligning the strategy with their 6P

vision.
1.Profit
2. People
3. Portfolio
4. Partners
5. Planet
6. Productivity
Strategy

Resource commitment towards innovation in product content

Volume (new packaging to incorporate at least 10% more volume),
Efficiency (lighter weight packaging to encourage more take-up rate,
clearer health information).