ORTHODOXIES Group II

ORTHODOXIES
An orthodoxy is a widely held belief about what drives success for a company or for
an industry
Present in every organisation
Entrenched wisdom that is generally not challenged
They are not necessarily bad; but it is critical to conscious of them
 BEST BUY
Common Orthodoxies:
Pushing customers extensively for different set of products leads to increased sales and satisfaction
Best Buy stores are designed in customer friendly way so all aisles are not required to be manned by sales
personnel
Loyalty cards and discounts can lead to loyal customer base
Having online presence always improves customer experience
Customers not adept in technicalities in electronics buying