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LITERATURE
INTRODUCTION:
Apart from cinema halls, shopping mall we have other entertainment areas like
restaurants, cafeteria, fast food centers, video games, pubs, and other
recreational activities.
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HISTORY
1922 the first shoping mall was the
country club plaza was opened near
kanas city, missouri.
1928 grandview avenue shoping
centre at coloumbus.
1931 highland park shopping village
in dallas.
1956 the first enclosed mall called
southdale
3 opened in edina.
HISTORY
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Modern time shops...
A shopping mall is a term, in which one or more buildings form a complex of shops
representing merchandisers with interconnecting walkways that enable customers to
walk from unit to unit.
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SITE CRITERIA:
Multiplex Complexes shall not be allowed
Habitable areas like hotels, service apartments shall not be allowed in the same block
where the multiplexes are set up and shall be allowed only as a separate block. Such a
Complex may be spread over the site or be in one or more blocks which may be high-rise
buildings or normal buildings.
SITE REQUIREMENTS FOR MULTIPLEX COMPLEXES:
In Municipal 60%
Corporation area
In other areas 50%
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THE PARKING SPACES MAY BE PROVIDED IN:
Basements or cellars or
On stilt floor or
In the open space over and above the minimum required set-backs (except the front
set-back) to be left around the building with adequate vehicular access, aisle, drives,
ramps required for maneuvering of vehicles
Suitable means of entrance and exit which shall not be less than 5m width and 2.5m in
height for use of the public and to access of the fire fighting vehicles in the road
frontage.
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FOR CALCULATION OF CAR SPACE THE FOLLOWING SHALL BE
CONSIDERED:
At least two ramps of each minimum 3.6 m width or one ramp of minimum 5.4 m width
and adequate slope shall be provided.
Basement/cellar shall be set back at least 1.5 m from the property line.
In case of more than one cellar 1 metre additional setback for every additional cellar
floor shall be insisted.
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PARKING LAYOUTS:
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LANDSCAPING AND GREENERY:
A minimum 2 m wide green planting strip in the periphery on all sides within
the setbacks are required to be developed and maintained.
Trees shall be planted within the periphery of the site at the rate of 1 tree
per 100 sq.m of site area.
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OPEN SPACES:
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SHOPPING MALL:
A shopping mall is a modern, chiefly North American, term for a
form of shopping precinct or shopping centre, in which one or
more buildings form a complex of shops representing
merchandisers with interconnecting walkways that enable
customers to walk from unit to unit. A shopping arcade is a specific
type of shopping precinct which is usually distinguished in English
for mall shopping by the fact that connecting walkways are not
owned by a single proprietor and are in open air. Technical
innovations such as electric lighting and escalators were
introduced from the late 19th century.
From the late 20th century, entertainment venues such as movie
theaters and restaurants began to be added.
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Malls have changed shopping experience
Malls are not only a shopping place but a place to rejuvenate,
socialize and entertain.
In big retail stores you get everything under one roof from branded
clothes, grocery, electronics to foot wear.
Without a doubt malls have changed the shopping experience of
Indians.
Doing shopping in the scorching heat of the sun has been replaced
by AC shopping.
Youth take this as a status symbol.
Visiting malls and buying branded products satisfy their thirst for
better quality of life.
Teenagers do come to show off.
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DIFFERENT TYPES OF LAYOUTS
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CIRLATION LOOP LAYOUT
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And components of shopping malls are ;
CLOTHING STORE
FOOT WEAR STORE
SPORT WEAR STORE
BEAUTY SHOPS
LIQUOR STORE
PERFUME SHOPS
JEWELLERY SHOP
ELECTRICAL APPLIANCES(DIGITAL STORES)
GROCERY MARKETS
FOOD COURTS
RESTAURANTS
PUBS
GAMING
20 ZONES AND small candy booths, soda booths, ect.,
CLOTHING STORE
Free flow
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LIQUOR STORE
Free flow
PERFUME SHOP
Circulation loop
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JEWELLERY SHOP
Free flow
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GROCERY STORE
Grid flow
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RESTUARANTS LAYOUT
Grid flow
Game zones
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FLOW OF PEOPLE AT
SHOPPING MALL
Recreational spaces
Semi-Recreational
spaces
DESIGN GUIDELINES
Aesthetic Appearance:
Colour of the wall:warm or cool
Unusual and interesting architectural elements
Reflective Glasses
Name logo should be attractive
Brand Patterns on wall
Qualitative Edge
Place important banners on lower half
Image + some big words
Colour contrast and graphics of banner On mall front wall
Important information near name banner (tagline).
Not only perpendicular placement
Use of display window.
WAY FINDING
Knowing different sections within the mall
Visibility of stairs or lift
Emphasis on entrance
Symmetric
Converging
Change in forms
Signage
Position of other services Floor wise
Path helpful rather than confusing Only one Help through sign
De-stressing Adequate
space near the entrance
Greenery is not much important
Lighting
Spacious path sitting benches near entrance.
DISPLAY TRACKS:
CIRCULAR
TRACK
FOCUS
MULTIPLE ELEMENT
TRACKS
Site features:
Open sitting space and water ponds in front of the shopping .
ENTRANCE
Entrance is the main
part of building
because it is a thing
which people see first
so it should be look
very attractive.
COLOURS
Colour scheme helps
to create moods and
captures shoppers
attention.
ATTRACTIVE FEATURES: Special features like fountains and landscape
can create luxurious atmosphere
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