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BUSI 100
Jerry Post
Introduction to MIS 1
Outline
What is MIS?
Why MIS is Important?
What are e-commerce and e-business?
What do Managers do?
Business & Technology Trends
Re-engineering: Altering the Rules
Management and Decision Levels
An Introduction to Strategy
Cases: Fast Food Industry
Appendix: Finding Information
Introduction to MIS 2
What is MIS?
Information
Data that has been put into a meaningful and useful context.
Introduction to MIS 3
Goal of This Class
How can MIS help you do your job?
Introduction to MIS 4
Why is MIS Important?
MIS affects all areas of business
Manufacturing
Accounting & Finance
Human resources
Marketing
Top management
Performance evaluationsexpectations
Introduction to MIS 5
What are e-Commerce and e-Business
Business-to-Consumer (B2C)
Selling retail products to consumers
Business-to-Business (B2B)
Selling at the wholesale level to other businesses
E-Business
Using Internet technologies to conduct any level of business
E-Commerce
Intranets
Most areas of MIS
Introduction to MIS 6
What do Managers do?
Traditional
Organizing
Planning
Control
Mintzberg
Interpersonal
Informational
Decisional
Luthans
Traditional 50%
Formal Communication 30%
Networking 20%
Introduction to MIS 7
Meetings
Introduction to MIS 8
Making Decisions
Methodology v Ad Hoc Decisions
Decision Process
Collect Data
Identify Problems & Opportunities
Make Choices
2 3
1
Introduction to MIS 9
Traditional Management
VP VP VP VP VP
Finance Marketing Accounting HRM MIS
Analyze data
Collect
data
Customers
Introduction to MIS 12
Decentralization
Management Team
CEO
VP VP VP VP VP
Fin Mrkt Acct HRM MIS
Strategy
Corporate
Finance Marketing Accounting HRM
Team Team Team Team Database
&
Network
Sales Methodology/Rules
Franchise
Team
Customers
Introduction to MIS 13
Business Trends
Changing business environment
Specialization
Management by Methodology and Franchises
Mergers
Decentralization and Small Business
Temporary Workers
Internationalization
Service-Oriented Business
Re-engineering
Need for faster responses and flexibility
Introduction to MIS 14
Specialization
Business Trends & Implications
Increased demand for technical skills
Specialized MIS tools
Increased communication
Methodology & Franchises
Reduction of middle management
Increased data sharing
Increased analysis by top management
Computer support for rules
Re-engineering
Mergers
Larger companies
Need for control and information
Economies of scale
Decentralization & Small Business
Communication needs
Lower cost of management tasks
Low maintenance technology
Introduction to MIS 15
Business Trends & Implications
Temporary Workers
Managing through rules
Finding and evaluating workers
Coordination and control
Personal advancement through technology
Security
Internationalization
Communication
Product design
System development and programming
Sales and marketing
Service Orientation
Management jobs are information jobs
Customer service requires better information
Speed
Introduction to MIS 16
Changing Business Environment
US History:Farmer Laborer Management
Introduction to MIS 17
US Employment Patterns
US Employment Patterns
160
140
120
millions of workers
Service
100
Management
80
Manufacturing
60
Farm
40
20
0
1920 1930 1940 1950 1960 1970 1980 1990 2000
Introduction to MIS 18
Internationalization
US Merchandise Trade
1400
1200
1000 Imports
$ billion
800 Exports
600
400
200
0
1920
1925
1930
1935
1940
1945
1950
1955
1960
1965
1970
1975
1980
1985
1990
1995
2000
Introduction to MIS 19
Business Trend
Specialization
Implications for Technology
Internationalization 1.Communication
2.Product design
3.System development and programming
4.Sales and marketing
Introduction to MIS 20
MIS Organization
Strategic
Mgt.
Tactical
Management
Business Operations
Introduction to MIS 21
Operations, Tactics,Strategy
Introduction to MIS 22
Decision Levels
Introduction to MIS 23
Introduction to Strategy
Risk & Reward
Creativity
Porters External Agents
Customers
Suppliers
Competitors
Government
Introduction to MIS 24
Baxter/Strategy
Typical Supply Relationship
Hospital
American Hospital Supplier
Supply
Supply
Closets Warehouse
Supplier
Supply storeroom
Supplier
Introduction to MIS 25
Baxter/Strategy
AHS/Baxter Computer Link
Supplier
Hospital
American Hospital
Monitor
Supply Baxter
Usage data
Supply Closets Computer
Deliver Warehouse
Supplies as
needed
Supplier
Free space
Accurate usage data
Supplier
Introduction to MIS 26
Strategy/Porter
Threat of
New Entrants
Threat of Substitute
Products or Services
Introduction to MIS 27
Strategy/Organization
Strength Weaknesses
Source of strength Effect on company
Value of strength Possible solutions
How can it be developed? Cost of solution
What could undermine it? Result and cost of leaving
Development costs as-is (do nothing)
Additional benefits
(opportunities)
Introduction to MIS 28
Cases: Fast Food Industry
Introduction to MIS 29
Cases: McDonalds
Rainforest Caf
Dave & Busters
www.mcdonalds.com
www.rainforestcafe.com
Dave and Busters
Introduction to MIS 30
Appendix: Finding Information
Organization
Boolean searches
You know what you are searching for.
You have a vague idea about what you want.
Introduction to MIS 31
Appendix: Boolean Searches
A B A and B A or B not A
Truth Table T T T T F
T F F T F
F T F T T
F F F F T
Colombia 1,889,871
Medellin 37,682
Medellin AND terrorism 575
(terror OR bomb OR kidnap) 1,920,549
(terrorism OR bombing OR kidnap) 1,012,458
Medellin AND (terror OR bomb OR kidnap) 1,563
Medellin AND (terror OR bomb OR kidnap)
AND American
AND (dead OR death) 535
Introduction to MIS 32
Full text Web searches Appendix: Search Engines
Altavista www.altavista.com
Dogpile www.dogpile.com
Google www.google.com
Lycos www.lycos.com
Search www.search.com
Webcrawler www.webcrawler.com
Wisenut www.wisenut.com
Introduction to MIS 33
Appendix: You Know What You Want
ITT corporate merger with white knight.
ITT 81,801
ITT corporate merger 908
ITT corporate merger white knight 26
Introduction to MIS 34
Appendix: You Start With a Vague Topic
white knight 47,000
Introduction to MIS 35