Escolar Documentos
Profissional Documentos
Cultura Documentos
3-1
Learning Objectives
Discuss the philosophy and practices of the
political environment
Profile trends in contemporary political systems
Describe current trends in political ideologies and
their implications to MNEs choices
Explain political risk management
Compare the relative benefits and drawbacks of
proactive versus passive political risk
management
Discuss the principles and practices of the legal
system
Copyright 2015 Pearson Education, Inc. 3-2
Learning Objectives
Profile trends in contemporary legal
systems
Identify and describe key legal issues
facing international companies
Legal jurisdiction
Intellectual property
Copyright 2015 Pearson Education, Inc. 3-17
Intellectual Property:
Rights and Protection
Intellectual property refers to creative
ideas, expertise, or intangible insights that
grant its owner a competitive advantage
Intellectual property rights refer to the
right to control and derive the benefits
from writing, inventions, processes, and
identifiers
no global patent, trademark or copyright
exists
Economic circumstances
levels of economic development
Cultural orientation
individualism versus collectivism