SUMMER TRAINING REPORT

ON MARKETING LINE OF
KOTAK MAHINDRA BANK
MARKETING LINE OF KOTAK
MAHINDRA BANK
To know their product
What is the KYC ?(Know Your Customer)
Who all are the competitors of it?
INTRODUCTION

Kotak Mahindra Bank is an Indian private sector bank headquartered

in Mumbai.
In February 2003, RBI gave the licence to Kotak Mahindra finance
ltd.
It offers a wide range of banking products and financial services for
corporate and retail customers.
OBJECTIVES

To know Consumer Behaviour towards Kotak Mahindra Bank.

To observe of CASA Products of Kotak Mahindra Bank, and a
fulfilment level of customers.
To do the S.W.O.T Analysis.
To study the various aspects of products in the Kotak Mahindra
Bank, paschim vihar branch.
To study the various types of products used in the basic functioning
of various practices in the bank.
To study the growth and importance of products in the banking
sector.
RESEARCH METHODOLOGY

The research methodology used is Secondary Data.

I had collected all this data by attending a 1.5 months internship at
Kotak Mahindra bank, paschim vihar.
This data helped me a lot in analysing the current status of bank and
how can this get increased.
LIMITATIONS

It was a little time consuming process as it involved a full day

involvement with the organisation.
It was a little costly process as it involved travelling charges.
The project covers the performance of Kotak Mahindra Bank in
Paschim Vihar Branch only.
Involvement of huge cost.
CONCLUSION

Kotak Mahindra Bank is Leading Bank in the country, it provides

a variety of products and services to different segments of customers.
The Bank aims to serve customers from teenagers to senior citizens,
hence different products designed to suit specific requirements of the
above.
Customers who are more profitable to the Bank (High Value
Customers) are provided special facilities. Priority Banking is meant
to serve these high value customers.
Kotak Mahindra Bank is positioning themselves as the bank of the
future.
THANK YOU

LEENA
BBA(B&I) 5TH SEM
02314901815