CONGLOMERATE

• Grasim
• UltraTech Cement Ltd
• Shree Digvijay Cement
• Hindalco Industries Ltd
• Indian Aluminium Company Ltd
• Bihar Caustic and Chemicals Ltd
• Aditya Birla Nuvo
• Idea Cellular Ltd
• Birla Sun Life Insurance Co Ltd
• Birla Sun Life Asset Management Company Ltd
• Birla Sun Life Distribution Company Ltd
• PSI Data Systems
• Aditya Birla Minacs Worldwide Limited
• Birla Global Finance Ltd
• Birla Insurance Advisory & Broking Services Ltd
• Madura Garments Life Style Retail Co. Ltd
• Peter England Fashions and Retail Ltd
• Madura Garments Exports Limited
• Aditya Birla Retail
• Tanfac Industries Ltd
• Essel Mining & Industries Ltd
 Internal Analysis
Men - Around 500 Employees
Material - cotton and blended yarns, sewing
threads and industrial fabrics such as
tyrecort, canvas and hard duck.
Money –
Market- 20-25%, IFI will grow at the rate of
22.7% upto 2012
Management – Formal
Methods – marketing strategies,
advertisements, outsources other brands as
well.
 Micro Analysis
Corporation - Public ltd.

Competition - Wills Lifestyle, Raymond, Provogue,

Pantaloon, Levis, Stop

Customer - Targets 18 and above of age group

Communication – Retail stores

•POLITICAL

•ECONOMICAL

•SOCIAL

•TECHNOLOGICAL

•DEMOGRAPHIC

•GEOGRAPHICAL
 POLITICAL
TUFS

SITP

PPPs

Easy and transparent tax system

Systematic tax reduction

More political supports for manufacturers

 ECONOMICAL
World wide recession
More IPO’s are coming
More venture capitalists and big companies
are coming
Increasing disposable income
Interest rates
Exchange rates
Inflation
 SOCIAL
Product for middle and upper class

Changing dressing pattern

Increasing urban population

More educated and professional people

 TECHNOLOGICAL
New designs and patterns are coming

More advanced methods of manufacturing

More automated production

 DEMOGRAPHIC
AGE GROUP
20 YEARS AND ABOVE
INCOME GROUP
RS. 20,000 and more per month

GEOGRAPHICAL
No approach in rural market
Main market is tier-1, tier-2 cities
 L 5
E A ’S FO
CH E R RC
I T ES
M R
PO
 BARGAINING POWER OF
CUSTOMERS(demand
scenario)
There is high bargaining power as demand for home
textile and apparel is high in EU and US markets

Various shopping formats available

Lots of brand choices

Spoilt for choice!

 BARGAINING POWER OF
SUPPLIERS (supply scenario)
Organized industry therefore suppliers have
low power

Private players are opting for backward

integration

Abundant raw material

THREAT OF NEW ENTRANTS
High C.A.G.R attracts new players

Smaller domestic players clutter markets

 THREAT OF SUBSTITUTES
Unorganized retailing

E-retailing

Catalogue sales
 COMPETITIVE RIVALRY
India is far away from main markets

Industry is fragments hampers integration of

supply chain

Fairly regulated sector

 BCG Table
BRANDS SEGMENTS LEADER/FOLLO GROWTH RATE
WER

Louis Phillipe Premium L 30%

Van Heusen Mid-Premium L 15%

Allen Solly Mid-Premium L 15%

Peter England Mid-Price L 30%

SF Denim F ---
 BCG Matrix
30%

G
R
O
W
T 15%
H
%

5x 1x 0.1x

Relative Market Share

 GE Table
SBUs Industry Size Industry Company Size Company
Growth Growth(%)
Cement XXXL ⌃⌃⌃ XL 10

Telecom XXL ⌃⌃⌃ XL 11

Aluminum XXXL ⌃⌃ XXXL 25

Copper XXL ↓↓ L 7

Garments XL ⌃⌃⌃ L 140

Chemicals XXL ⌃⌃⌃ XL 30

Retail XXXL ⌃⌃ XL 5

Insurance XXL ⌃⌃⌃ S 7

 Strong Medium Weak
High

retail Textile
Market attractiveness

insurance Cement
Medium

copper
Telecom
Aluminium
chemical
Low

Business strength
 U !
Y O
NK
H A
T
Group-4
Roll no.42,44,45,46,47,48,49,50,63,64