ENTERTAINMEN

T INDUSTRY
 Introduction
Entertainment industry in India has registered an
explosive growth in the last two decades making it
one of the fastest growing industries in India.
From a single state owned channel, Doordarshan in
1990s there are more than 400 active channels in the
country.
The rising rate of investments by the private sector and
foreign media and entertainment (M&E) majors have
improved Indias entertainment infrastructure to a great
extent.
According to studies, Indians are likely to spend more on
entertainment industry in the coming years.
 Types Of Media
The media and entertainment industry in India consists
of many different segments under its folds such as:
i. Television
ii. Print
iii. Films
iv. Radio
v. Music
vi. Animation
vii. Gaming
viii. VFX
ix. Internet advertising, etc.
 Television Industry
Television in India is a huge industry which has
thousands of programs in many languages.
More than half of all Indian households own a television.
The typical Indian soap opera is by-far the most
common genre on Indian television.
There are thousands of television programs in India, all
ranging in length, air time, genre and language.
There are at least 5 basic types of television in India:
a. Broadcast or over-the-air television
b. Encrypted satellite or free-to-air
c. Direct-to-home (DTH)
d. Cable television
e. IPTV
What do viewers watch?
 Print Media
According to the Registrar of Newspapers for India, there
are 1,10,851 registered publication in India as of 31st March
2016.
Current size: Rs 10,900 crore
Projected size by 2010: Rs 19,500 crore
With the literate population on the rise, more people in
rural and urban areas are reading newspapers and
magazines today.
Top key players:
 Electronic Media
News channels:
Continues to grow at 8-10 per cent annually
About 10-12 per cent of total advertising money spent on
television goes to news channels.
In 2007 news channels generate about Rs 7 billion in
advertising revenues, compared to Rs 6.2 billion in 2006.
Shares of Hindi News Channels (2008)
 Indian Film Industry
Raja Harishchandra (1913), by Dadasaheb Phalke, was
the first film made in India.
Largest in the world in terms of number of films
produced per year.
FICCI-KPMG study values US$ 2.11 billion and projects
growth at 9.1 per cent till 2013.
90 years old, accorded the status of industry only in
2000.
Has 11500 existing screens, 95% are standalone, single
screens.
China- 65,000 screens & US- 36,000.
Breakup of Indian films market:
 Investments
PVR Cinemas plans to add around 75 screens across
India during FY 2017-18, thereby raising its capacity to
650 screens and has a target to achieve 1,000 screens in
India by 2020.
Hotstar, a digital streaming platform owned by Star
India Ltd, has entered into a partnership with Zapr
Media Labs, a media tech company based in
Bengaluru, to perform analysis on mobile audience
that can be leveraged by brands to create personalized
communication.
Bigtree Entertainment Pvt. Ltd, which owns
Bookmyshow, has acquired a 75 per cent stake in
Townscript, an online event registration and ticketing
platform based in Pune.
 Carnival Cinemas, the third largest cinema multiplex
chain in India, has partnered with Odisha government
to build 30 entertainment centres or recreation zones
over 1-1.5 acres of land in tier-II or tier-III locations of
each district.
Reliance Capital, part of Anil Ambani-led Reliance
Group, has announced the sale of its radio and
television broadcasting businesses under Reliance
Broadcast Network to the Zee group for Rs 1,900 crore.
Amazon has launched its Prime Video service in India
at a competitive annual subscription price of Rs 499,
with a one-month free trial, including range of
Hollywood as well as international movies, TV Shows
and nine Indian original shows, in its content library.
 Government initiatives taken
for entertainment industry
Mr. M Venkaish Naidu, Minister for Information and
Broadcasting, Government of India, ha stated that the
Indian Media & Entertainment Industry, mainly the
broadcasting sector, is on the peak of a strong growth
phase.
Recent government initiatives like Make in India, Skill
India, Digital India and Goods and Services Tax (GST).
Initiatives like digitising the cable distribution sector to
attract greater institutional funding, increasing FDI limit
from 74% to 100% in cable and DTH satellite platforms,
and granting industry status to the film industry for easy
access to institutional finance.
 Road Ahead

The Indian Media and Entertainment Industry is on an

impressive growth path.
The industry is expected to grow at a much faster rate
than the global average rate.
TV advertising sector is expected to grow at a CAGR of
11.1 per cent during 2016-21, as against the global
average of 2.8 per cent.
Cinema in India is estimated to grow at 10.4 per cent
compared to global average of 4.4 per cent.
 TV subscription will grow at CAGR of 11.6 per cent as
against the global average of 1.3 per cent.
Internet video sector is expected to grow at a CAGR of
22.4 per cent while the global average is estimated to be
11.6 per cent.
 Emerging Trends
Multi-Channel Experiences Are The Norm
Research shows people watch clips and user-generated content
on their phones, and movies on their computers and TVs
sometimes simultaneously. Media companies have learned
that they need to take advantage of that situation by
prompting viewers to #share using branded content and
hashtags to gain their content even greater reach.
Artificial Intelligence Is Getting Creative
AI is changing the entire creative process. In a new wave of
computer-human collaboration, companies are already using
AI to create effective movie plot points based on box office
performance
 Cord-Cutting Has Led To New Business Models
It used to be that we all had cable or satellite, and we suffered
through having to purchase 300 channels just to get the two or
three that we actually like. No more. The rise of Hulu and Netflix
has left many to cut the cord with traditional cable companies.

Virtual And Mixed Reality

The success of virtual and mixed reality is starting to make its
way into media and entertainment. Last summer, we saw the
European Soccer Championships featured in 360 VR immersing
fans into the middle of live games giving them a taste of the
power of virtual reality.
 Regulations
Here are some of the Acts and Rules applicable to the
media industry:
a. The Press and Registration of Books Act, 1867
b. The Newspaper (Prices and Pages) Act, 1956
c. The Young Persons (Harmful Publications) Act, 1956
d. Copyright Act, 1957
e. The Cable Television Networks Rules, 1994
f. The Information Technology Act, 2000 (Relevant
Provisions)
g. The Quality of Service of Broadband Service
Regulations, 2006, Etc.
Thank you