SCUBA DIVING

Submitted by, Ashish Gupta (Roll number : 68 B)

• First to introduce the world to scuba diving more than 60 years ago
• The brand has a history attached to it, has a worldwide network of dealers and has sufficient
expertise because of which they have a high demand
• They have classified their customers into 6 different segments: Her rules (for females), global
traveler (for people who travel) , technical diving (for people who like customization), anti-
freeze (for cold water divers), growing divers (for kids) and local explorer (for frequent
divers)
• They have products ranging moderately priced to highly priced.
• Following are the products Aqua Lung offers: Regulators, B.C’s, Wetsuits, Alternate air
sources, Fins, Masks, Snorkels, Bags and accessories, Gloves and boots, Torches and Apparels

• Aqua Lung is said to be a modern art masterpiece

• Popular products: Impulse 3 - Since Aqua Lung introduced the first patented IMPULSE
snorkel in 1989, it consistently has been the best selling snorkel in the world. Today, after
continued refinement and evolution, the Impulse 3 is more streamlined and produces a
higher performance than its predecessors, the Impulse and Impulse 2.

Aqua Lung Legend

Impulse 3
• It is a relatively new company (started in 1995).
• The company is all about passion:
– A passion to set new standards of excellence and innovation
A passion for superior materials and manufacturing precision
A passion to simplify and enhance the diving experience
• It specializes in manufacturing regulators, split fins, safe seconds, knives,
masks and snorkels
• People associate Atomic Aquatics with pure quality
• The performance of its products is far superior to any other brand that
exists in the market
• But at the same time its products cost a lot owing to the engineering and
the materials used for manufacturing
• Some products:

T2X regulator: made Ti6 titanium dive

Atomic split fins
from titanium knife
• Began manufacturing about 35 years ago with a goal to make the best
diving equipment in the world
• Manufactures the highest number of regulators in UK than any other
manufacturer
• It is one of the best regulator manufacturing companies in the world
• Other products that they manufacture: Buoyancy control, computers,
cylinder valves, diving watches, full face masks, nitrox equipment,
secondary air, suit valves, accessories and instruments
• The price of its products is slightly higher than the average price
(especially for people who are new entrants in the category)
• Apeks has one of the best service facilities around the world

• Popular products:

ATX40 regulator