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vision
Dedication and drive
commitment to excellence
Entrepreneurial strategies
try to implement such strategies that are only to deceive its competition and
involve its competition to react in negative way(for them) that there focus
diverts from right direction but keep in mind that the ways should be legally
correct so that the company does not get sued by its competitors.
For example:
Boeing spent several years hyping its plans for a
new high-speed airliner. After it became clear the
customer valued efficiency over speed, Boeing
quietly shifted its focus. When Boeing announced
its new Dreamliner, its competitor, Airbus
Industries, was surprised and caught without an
adequate response, which helped the dreamliner
set new sales records.
Unleash massive and overwhelming
force
In this strategy company plays aggressively and invest a
lot on destroying their competitors. They spend a lot
on campaign against their competitors to finish them
once for all means direct attack.
For example:
Unilever has taken a dominant position with 65%
market share in the Vietnamese laundry detergent
market by employing a massive investment and
marketing campaign.in doing so they reduced the
market position of the local incumbent competitors.
Raise competitors costs
The company that knows about the profit and cost trend of
the market can trick its competitors to invest in some
segments in which they lets them win because they have
high cost and low profit which can be disastrous to the
competitor growth.
For example:
Daewoo bus started its operations in small cities and Bilal
travel followed them to such markets but Daewoo had the
high profit saving from other successful terminals so they
survived but Bilal travels had to spend a lot on operational
cost and the profit from passenger was very low as in
comparison if they invested that money in big cities.
2. Threat analysis:
A firms awareness of its closest competitors and
the kinds of competitive actions they might be
planning.
Market commonality
The extent to which competitors are vying for the
same customers in the same markets.
For example:
For example: Automobile industry i.e. Toyota and
Honda have a high degree of market commonality
because they make very similar products and have
many buyers in common.
Resource similarity
Factors:
Market dependence.
Competitors resources.
Actors reputation.
Choosing Not To React: Forbearance
and Co-Opetition