STUDY OF SUPPLY CHAIN AT

BIG BASKET
Presented By: Group 6
Names of Student Roll No.

Pratul Batra 161338

Shailendra Garg 161349

Vardhan Shah 161364

Vimal Pokal 161365

Yash Shah 161367

ABOUT
Founded in 2011 by Five members who were experienced in
the business of retail
It has 19000 products across 1000 categories
It differentiates itself with highly efficient inventory
management system and strong relations with suppliers
Their recent focus on private label brands
Classified its services into 4 categories: Tier-1 cities where
they provide full platform service, Tier-2 cities,
Express/specialty, B2B or kirana
Provides most convenient way of delivery through customers
preferred time slot
Order fill rate for home deliveries: 99.5%
On time delivery: 99%
Items in stock: 96%
ABOUT
Their main vendors are P&G, HUL, small mandi vendors and
kirana stores etc.
Hyper local strategy to serve express delivery customers.
Every city has storage facility by the name of dark storage.
Refrigerated vans are used to transfer goods between dark
storage and warehouse , customer deliveries as well
They also use various data analysis tools to forecast the
demand especially for perishable products
Have presence in 25 cities.
They have 25 warehouses and 63 storage facilities
Handles 35000 orders everyday
 Supply chain process of BB
Vendors such as farmers (growing fruits and
vegetables) and FMCG companies (P&G, HUL)
Procurement supplying products to Big Basket

Storage of products in Warehouses/Distribution

Centers/Fulfilment Centers
Storage Each city has a separate Distribution center

Pick-up from Vendors i.e. First mile delivery

Logistics
Last Mile Delivery to customers and retailers
Drivers of supply chain
1. Facility
Easy and relaxed way of shopping
Very convenient as well for perishable items
On-time delivery and easy navigation through website
2. Information
Two types: Data entry operators to regional business head and
others are delivery boys, segregators, pickers etc.
They all work in tandem to make the process of information
flow efficient.
3. Sourcing & Inventory
They buy in bulk from mandis to achieve economies of scale
They also have tie-ups with mandis
They keep 7 days of safety stock
They use single period inventory model
Drivers of supply chain
4. Pricing
Competitive pricing
They use farm to home model, prices are fixed in procurement
They use coupons, discounts and product bundling techniques
to increase their sales.
5. Transportation
Uses both in-house and third party logistics
They use their mini trucks to deliver products to customers
through route optimization. They have five types of delivery
Full service delivery
Express delivery
Kirana model
Specialty delivery
Horeca
Supply Contracts
Type of agreement between a seller and a buyer in which a
seller promises to supply all the needed specified goods and
services to a buyer over a certain time and at a fixed price.

Supply Contract can include the following:

Pricing and volume discounts.
Minimum and maximum purchase quantities.
Delivery lead times.
Product or material quality.
Product return policies.
Customer value dimensions
Customer value dimension generally has four parts: revenue, loyalty,
sentiment, and engagement.
Big Basket Customer value dimensions
FOR INBOUND
There are many SKUs in vegetable department which are directly
procured from the farmers
This helps Big Basket to be price competitive in the retail industry
The farmers prefer to give their products to BigBasket because of
the following reasons:-
They can avoid going to the Sabji Mandi.
Farmers do not get the correct for their products from the commission
agents
The BigBasket pays the farmers within 3 days after the invoice is generated
Exotic products are present in the inventory of BigBasket
Cold storage in the inventory helps keep up the quality of products
Big Basket has a software which automatically generates the list of
items that needs to be ordered to keep up the inventory
Customer value dimensions
For Outbound
4 time slots for delivery
Multiple payment options
Cash
Credit/ Debit card
Sudexo
Credit and debit option
The company will pay 10% of the order value if the delivery
doesnt happen on time
If the customer asks for a return of product then Bigbasket will
not any question
You Order; We deliver Big basket believes in the
philosophy that they shall deliver whatever is ordered by the
customer
The customer will get 50% refund if all items are not delivered
Role of IT
BigBasket has both android and iOS mobile apps which allow
customers to order groceries on the go.
Features such as Smart-basket, which predicts what a customer
needs more often and reduces the time-to-order to within 5
minutes.
The whole industry has developed because of the development of
technology. Technology has provided the customer and firm a better
advantage. Systems are updated on a regular basis to be kept
updated with the going trends in the market.
One of the most crucial software that they operate is called Locus.
This software does the work of allocating the delivery vans to a
particular route (to achieve efficiency). With the help of its
sophisticated algorithm the locus software is capable of providing an
optimized route for every delivery van.
BigBasket has their ERP installed. It is called BB utilities wherein all
the data can be accessed.