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Cases Content:
Introduction, The origins of Toyota, The evolution of the
Toyota production system
Distribution and customer relations, Overseas Expansion,
Transplants , Operations, Product Strategy, Toyota in 2001, 2
tables
Today Toyota is the The best and original
worlds third largest idea behind the founding
automobile company of the Toyota motor
with global production of company came from the
fertile mind of toyota
5.8 million vehicles and Takichi.
revenues of 108 billon
In 1993 it was able to get
permission to set up and
automobile department
with in toyota automatic
loom.
INDUSTRY LEGAL
The industry has been successful
from the day it was established. some countries impose restriction
There are several strong brands on foreign countries to enter their
around the world so there are High markets in order to try to sustain
barriers of entry. the export and adopt new
Growing market and changing precautions of the competition
consumers preferences. law.
COMPETITION ECONOMICAL
GENERAL MOTORS
The innovation and lowest
FORD
costs made that Toyota has
NISSAN
an sustainable financial
VOLKSWAGEN
situation.
AUSTIN
HONDA
PORTER ANALYSIS
Bargaining power Low. There are various types of suppliers in the vehicles industry,
including the cooling system, electrical system, braking system and
of suppliers fuel supply system distributed across the globe.
Medium. This mean that there are a lot of consumers but theres also a
Bargaining power lot of substitutes or competitors so if the consumer doesnt agreed with
the automobile,
of buyers
Low. The entrants cannot enter to the automotive industry easily, as
Threat of new automobiles are special products that require a large amount of money
on the design, electronic functions, and safety issues
entrants
High. The top eight auto companies have occupy large part of global
Rivalry among revenues, and these automobile manufacturers strengthened the
globalization and consolidation across the worldwide range
competitors
Medium. There are a lot of substitutes to the automobile industry, but
Threat of the automobiles have especial advantages over the substitutes thats
why the threats of substitutes is medium
substitutes
Flexible Production
Quality, durability and reliability
Strong management philosophy
W settings were wrong, long production runs resulted in a production of a large number of defects.
Capital expenditures in create components in- house for essential subassemblies and bodies.
Growing market
Changing customers preferences
Lower wage scales in smaller firms
Government support
TOWS
1) Growing market 1) Increasing maintenance and oil
2) Changing customers costs
preferences 2) New labor laws
3) Lower wage scales in smaller 3) Competitors and Market
firms saturation
4) Government support 4) Japanese economy
5) Innovative work practices 5) Unknown new markets
Management
philosophy 0,05 4 0,20
Innovative work
0,09 4 0,36
practices
THREATS
Increasing
maintenance and oil 0,07 3 0,21
costs
New labor laws 0,05 3 0,15
Competitors and
0,12 4 0,48
market saturation
Japanese economy 0,12 2 0,24
Unknown new markets
0,12 3 0,36