BlueCross BlueShield

How the company practices ethics in business

What makes an ethical
company?

http://worldsmostethicalcompanies.ethisphere.com/
The Breakdown
Corporate Citizenship and
Responsibility
This category reviews a wide range
of a companys performance
indicators associated with
sustainability, citizenship and social
responsibility, specifically including
environmental stewardship,
community involvement, corporate
philanthropy, workplace impact and
well-being and supply chain
engagement and oversight. The
quality and effectiveness of the
initiatives are considered in addition
to stated and measurable goals,
accountability and transparency.
http://worldsmostethicalcompanies.ethisphere.com/scoring-methodology/
Ethics and Compliance
Culture of Ethics
Programs
This category measures an This category reviews companys
performance indicators
organizations efforts and
associated with the overall ethics
success at organization tone
and compliance program
and includes such topics as specifically including program
efforts to establish an structure, responsibility, and
ethical tone from the top and resources; program oversight and
middle, frequency with which tone at the top; written standards;
culture is evaluated, and training and communication; due
care; detection, monitoring and
methods and outcomes
auditing; and enforcement and
associated with measuring a discipline.
culture of ethics.
BlueCross was Blue Shield BlueCross and
founded Association was BlueShield merge
created

1929 1939 1948 1960 1982

BlueShield emerged BlueCross became the

Blue Cross
Association
 Blue Cross and Blue Shield of North Carolina
(BCBSNC) is committed to conducting our

BlueCross
business dealings with honesty, integrity and
fairness. That commitment earned us
recognition as one of the Worlds Most Ethical

BlueShield Companies (2012, 2013, 2014, 2016, 2017).

Ethisphere Institute reviewed nominations
from companies in more than 100 countries
and 36 industries. Ethisphere Institute is an
88 years of experience in
international think-tank dedicated to the
customer care and business creation, advancement and sharing of best
ethics practices in business ethics, corporate social
responsibility, anti-corruption and
sustainability.

https://www.bcbsnc.com/content/corporate/ethics.htm
BCBSA Code of Ethics
Commitment to
Customers
Develop Relationships
We treat our customers
honestly, fairly and
courteously, and attempt
in good faith to
determine and satisfy
their needs.
https://www.bcbsnc.com/assets/corporate/public/pdfs/company/Code_of_Conduct.pdf
Hiring Policies
No Discrimination
BCBSNC is proud of its
diversity and is committed to
maintaining a diverse
workforce. We seek and value
diversity among our
employees, recognizing that all
must contribute to the success
of our Company and the
continued health of our
community.
Fair Business
Practices
Conflict of Interest
If a member of the Board
of Trustees believes he or
she is facing a potential
conflict of interest, he or
she must complete and
submit an Independence
and Conflict of Interest
Questionnaire.
The team
President and Chief
Executive Officer
J.Bradley (Brad)
Wilson

Executive Vice
Executive Vice President of President and Chief
Diversified Businesses Operating Officer
Maureen K.
Gerald Petkau
O'Connor

Chief Executive Chief Medical Chief Strategy Senior Vice President and Chief
Chief Actuary Financial Officer
Officer Emeritus Officer Officer
Robert J. Dr. Brian Michael Parkerson
Patrick Getzen Mitch Perry
Greczyn, Jr. Caveney Creator
 max ethics

Conclusion
BCBSNC has a consistent track
record for ethical business
practices and awarded in 2012,
2013, 2014, 2016, and 2017
Summary of Findings

1. A lifelong North Carolinian, Wilson holds a bachelors degree from Appalachian State
University, a masters degree from Duke University and law degree from Wake Forest
University.
2. Proposals, budgets and other important reports and records that BCBSNC furnishes to the
government must meet significant record keeping and other obligations.
3. A story beautiful in its complex simplicity. A real story about a real person. A public school
teacher. A person who thought globally and acted locally.

BCCBSNC offers its services with the lense of realism and personal connection. Striving to follow
applicable laws and regulations, while at the same time providing an equal opportunity to its
employees and customers. With over 75 years of experience and multiple ethisphere awards
BlueCross BlueShield is a prime example of what an ethical company should look like.