Escolar Documentos
Profissional Documentos
Cultura Documentos
Group 2:
Rahul Gupta
Akshay Singhal
Surabhi Jha
Shashank Shekhar
Sumit Raj
The Walt Disney Company History
1923 | Disney Brothers
Studio was founded
1928 | Mickey Mouse
emerged as cartoon with
Sound effects
1923
1928
1982
1950
1954 1971
1982 | EPCOT
1950 | Live Action Film,
Centre was opened
Treasure Island was made
1954 | Television
1971 | Walt Disney world
presence with Disneyland
resort was opened
Vision: To be the best entertainment company with
services for both children and adults of the family
Increasing competition - AOL Time Warner, Viacom CBS etc have covered
almost all the business lines in which Disney operates - some having
comparable or even higher revenues than the company
Autocratic style of management
High turnover - the company lost many of the talents - Eisner saw it as normal
Increased possibility of brand damage and cultural clash because of too many
new businesses ventured into
Huge risks taken for new sector investments which may not have paid off
Disney's content was traditional for contemporary kids - this was exploited by
the competitors to gain advantage over the companys
Solutions
Organizational structure needs to be more mechanical.
Target 3 new markets and develop expansion plan for 2 new and 1 existing
market(India, china, Select an existing market for expansion).
Disney animation and film school