Journalist & TV Presenter

Wellness Trainer & Runner

TURKEY
Ece Vahapoğlu
www.ecevahapoglu.com
• In recent years, ‘sports tourism’ became an important tourism type.
Especially those countries who are aware of becoming the host of big sports
organizations resulting in country promotion and economic income, are in
serious competition!
• Also, in order to spread tourism to whole year/12 months, countries develop
alternative tourism types; such as health tourism, religious tourism, congress
tourism and sports tourism.
• Olympic soul plays big role! We are here where it all started! Greece!
• Greeks used to travel to participate in Antic sports games in 900 BC.
• Big sports events cost a lot but gains are big! Destination promotion, image,
incomes…
• Turkey’s promotion efforts: For multi games and championships; media,
advertisements, ads, promotional materials, billboard ads…
BIG SPORTS ORGANISATIONS IN TURKEY:
• 1st BlackSea Games, 2007
• Formula1 Grand Prix Istanbul, 2007
• European Athletics Nations Cup, 2008
• UEFA Cup Final, 2009
• Basketball Men World Championship, 2010
• Erzurum UNIVERSIAD, 2011
• European Youth Games, 2011
• WTA World Ladies Tennis Championship, 2011 & 2013
• World Athletics Gym Championship, 2012
• Golf World Championship, 2012
• Mediterranean Games, 2013
• Voleyball World Championship, 2014
• Vodafone Istanbul Marathon, 2014 & 2015
 AN EXAMPLE

Erzurum Winter UNIVERSIAD, 2011

• 25thWinterUniversiade Erzurum is the biggest winter sports organization held in
Turkey.
• EWU 2011, 7 snow sports, 4 ice sports have been accomplished.
• During the 25thWU Official website had total 792.942 visitors.
• 67 interactive kiosks have been placed and have been used 22,852 times.
• Appeared 1108 times in national press and 662 times in local media.
• 3 Marketing Teaser Films and 1 advertising film were produced and sent to
national and international media 2 months prior to the Games.
• 12 Episodes of EWU documentary raised awareness in winter sports.
• 2259 volunteers worked before and during EWU.
• Opening and Closing Ceremonies were operated with 2.288 people. The total
cost of OCC was 6.5 million Euros. It was broadcasted live to 82 countries.
• Need of human resources increased rapidly as the event approached and the
peak time of workforce was the Opening ceremony with 11.531 people.
 BUDGET - OVERALL

OVERALL TL EURO

Roads (New and re-constructed) 47.421.588 24.182.350

Sport Venues 364.314.400 185.779.908

EWU 2011 OC Expenditure 173.000.000 83.842.427

Total Investment 584.735.988 293.824.685

ACCREDITATION
 MARKETING & PR
EWU Branding is done more than 7000m2 in Erzurum
 ANOTHER EXAMPLE:

17 TH MERSİN MEDİTERRANEAN GAMES,

2013
Executive Committee Meeting
5-6 April 2013

51
37
27
69

km
 LEVEL 2 ENTRIES BY NUMBER
2013 MERSİN MEDITERRANEAN GAMES
LEVEL-2 ENTRIES BY NUMBER
COUNTRY ATHLETES OFFICIALS NOC REFEREES TOTAL
ALBANIA 132 50 0 182
ALGERIA 203 108 15 326
ANDORRA 25 8 1 34
BOSNIA & HERZEGOVINA 79 17 0 96
CROATIA 131 42 7 180
CYPRUS 153 32 5 190
EGYPT 324 89 19 432
FRANCE 449 151 18 618
GREECE 359 77 21 457
ITALY 528 258 26 812
Executive Committee Meeting

LEBANON 125 27 0 152

LIBYA 168 91 11 270
MALTA 24 11 0 35
Former Yougoslav Republic of
5-6 April 2013

103 37 0 140
Macedonia
MONACO 19 14 0 33
MONTENEGRO 48 11 3 62
MOROCCO 123 60 1 184
SAN MARINO 22 8 0 30
SERBIA 208 51 10 269
SLOVENIA 267 61 6 334
SPAIN 236 53 13 302
SYRIA 143 62 15 220
TUNISIA 299 118 20 437
TURKEY 548 338 38 924
TOTAL 4716 1774 229 6719
 MEDITERRANEAN VILLAGE
MV2
Executive Committee Meeting MV1
5-6 April 2013

MV5

MV3

MV4

MV6 MV7
 TECHNOLOGY
OFFICIAL BROADCASTER

 10 Units
 Free signal on the satellite
 Minimum 40 Hours Live Broadcasting
 Opening and Closing Ceremonies
Executive Committee Meeting

 Min 10 Hours Magazine, Cultural, News and

Highlights Programmes
5-6 April 2013

 New Media: Minimum 2 – Maximum 6 Channel Live

Broadcasting via Internet in Addition Mobile
Applications
 20 Minutes Daily Highlights for Domestic Channels
 2013 MERSIN XVII. MEDITERRANEAN GAMES
SPORTS VENUES

Function Number Venue Number

For only competion 14 In Construction 9

For competion and

17 Existing 40
training
Executive Committee Meeting

For training 19 Temporary 5

For warm-up 3
5-6 April 2013

Opening and Closing 1

Total  54 Total 54
• 2.597 volunteers
• 30.879 accredited participation
• 3.064 sports people
• 1.048 referees
• Regular e-bulletins for 14 months
• Daily 7.500 Med Games newspapers printed
• New 17 sports venues constructed, total 47 venues
• Medals: Italy 186, Turkey 127, France 96, Spain: 82, Egypt 67, Greece 59
• 1.622 dancers, 606 employees in Opening and Closing Ceremonies
Ece Vahapoğlu
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