Compiled By: Group Four

Kamal Singh, Prashant Satam, Neeraj Sajivan, Anup Joshi and

Swapnil More.
 About Chandubhai Bhelwala
Overview

 Founded by Makanjibhai Hindocha in 1920 by Serving

Snacks & Peda
 Later his son Nathalal Hindocha started serving Bhej and
Chat and gave the name Tha Chandubhai Bhelwala
 They are five family members involved in the business
 More than 25 well experienced staff members
 Products (in store)

 BHEL
 • BHEL• JAIN BHEL• SPECIAL BHEL• CHEESE BHEL• GOLDEN BHEL 
  FARALI ITEMS
 • FARALI BHEL• DAHI FARALI BHEL• FARALI DAHI CHEVDO• WAFERS• DAHI WAFERS• BANANA WAFERS
  DAHIVADA
 • SPECIAL DAHIVADA (FREEZE COLD) 
  CHAAT
 • DELHI CHAAT• ALU TIKKI CHAAT• MEXICAN BASKET CHAAT• PAPDI CHAAT
  PURI
 • PANI PURI• BATETA PURI• DAHI-BATETA PURI• SEV PURI• SPECIAL DAHI SEV PURI 
  KACHORI
 • RAS KACHORI• DAHI SEV KACHORI• SPECIAL CHEESE KACHORI 
  OTHER ITEMS
 • TIKHA MORA GATHIA (WITH RAS) 
 Services

 Provides Fast Food Items like Pizzas,

Hotdogs, Sandwiches etc. whose
Quality , Cleanliness gets “A” Grade

 Regular tests and Checks are done on

the raw material and seasoning to
ascertain high quality products to
customers.
 Consumer Segmentation

 Will target younger consumers (over 20s),college students,

professionals and employees with an income around 2 lakhs
p.a.

 Initially will be opening the store in 4 major locations like Juhu,

Shivaji Park, Churchgate and Malad

 Customers who frequently visit Fast Food Outlets

 Launch Campaigns

 Pre - Promotion Campaigns

 Press - Launch

 Post – Launch Campaigns

 Pre – Promotion
Media

 Hoardings

 News Paper

 Radio

 Television
 Pre – Promotion
On Ground

 Pre Promotions – Road show /

Mall Activities/
Call centers & BPO

 Press conference – Brand Ambassador / Product

launch.
 Pre – Promotion
Road show

 Canter Activity – Colleges / Hangouts

 Games activity, merchandise and manpower

 Lucky Draw

 Chandubhai Bhelwala Awareness Question / Answer

 Pre – Promotion
Mall Promotion

 Rent a space in malls

 Set up stall

 Brand Awareness

 Sampling
 Pre – Promotion
Call Centre / BPO

 Stall Set up

 Sampling as per shifts

 Brand Awareness

 Merchandise
 Press Conference

 Launch in 5 star Hotel

 PR Agency involvement

 Concept driven

 Brand Ambassador / Product Launch

Press Conference
Sample Event Flow

EVENT FLOW FOR PRESS CONFERENCE

   
TIME DETAILS
14:15 hrs Press registration starts
14:55 hrs VO
15:00 hrs Compere walks on stage and speaks about the evening
15:05 hrs Compere introduces the laser show
15:06 hrs Lasershow begins
15:09 hrs Laser show ends and compere walks on stage
15:10 hrs Compere introduces the CEO and BA
15:11 hrs Light / Sound show
15:12 hrs LED Splits and CEO And BA walks on stage
15:13 hrs Speech by CEO and BA
15:25 hrs CEO announce the Product Film
15:30 Hrs AV Ends and compere thanks CEO And BA
15:32 Hrs Compere announces the hi coffee session
 Instore Launch

 Ribbon Cutting

 Rappling

 Speech by CEO / BA – Announcement of Festival

 Dinner with Brand Ambassador

 Post event

 Networking continues

 Coffee Festival

 IPL Series activity and branding plan

 Media Activities