Escolar Documentos
Profissional Documentos
Cultura Documentos
4Ps
Product Price
• Reality Shows- BIGG BOSS, Splits villa, Khatron Ke • Pricing strategy can be termed as Market
Khiladi Penetrative strategy
• Originals – Yo ke Hua Bro, Chinese Bhasad, Roadies • No viewership charges for viewing 28000hours of
• Animated Shows – Pokémon, Chhota Bheem, Motu video content
Patlu • Registration by the users required either through
• Content around Content – Exclusive interviews of TV Facebook or Gmail account
shows and unseen footage of TV shows
Place Promotion
• Can be installed from the Google Play Store for • Extensive use of Digital Marketing, Television
Android users and the I-tunes App store for Apple Commercials (TVC’s), outdoor marketing and
users usage of Instagram promos.
• Directly viewed through its website on handheld • Ad campaigns like “Wanting Wanting” and
devices and laptops. “Goodie Goodie”
Problems in IMC
IMC campaign involves users downloading the app and viewing the content on it
Movies
Star Sports 345 10350 103500 724500 71
IMC Plan Cost: Fixed Costs +
Totals 34050 340500 2383500
Advertising Costs = 41 Lakh rupees
Advertisement Cost