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New Industry Opportunities
and Customer Experiences

Jeff Westerinen
Director, Architecture and Development
Windows Hardware Innovation Group
Microsoft Corporation
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hanel discussion on directions, trends and

inflections in the hardware industry and
opportunities this presents
  




hresident and founder of Enderle Group.

hrovides regional and global companies with guidance in how to better target customer needs,
create new business opportunities, anticipate technology changes, select vendors and products,
and practice zero dollar marketing.

 
 
Vice hresident of Client Computing

Has responsibility for covering technological, market, and competitive developments related to
desktop and portable personal computers. In his capacity as leader of the hC client team, Mr. Kay
authors research on competition, technology, and markets in the hC business; produces forecasts;
speaks at IDC and other industry forums; contributes to consulting projects; and advises hC
industry participants on desktop and notebook matters.

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Vice hresident of Client hlatforms Group

An authority on personal computing strategies, including vendor assessment, desktop/server

platforms, technical architecture, and product selection and integration. He also specializes in
various aspects of rich media production, corporate best practices, authoring, studio production,
publishing, and sourcing options.

  !
Vice hresident of System Software Research

Responsible for research and analysis on the worldwide market for operating environments and the
fabric of distributed computing software known as the virtual environment which is the foundation of
Dynamic IT for the Dynamic Enterprise. The operating environments include Windows, Unix, Linux,
and other single user and multi-user operating environments.
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Trend: Gradual improvement over time

E.g. Moore¶s Law (technology trend)

Inflection hoint: ³a time in the life of a business

when its fundamentals are about to change*´
Technology: A change in underlying HW or SW technology
Business: A change in macro or micro business processes
User: A change in the way users employ technology

*Andrew S. Grove, ³Only the haranoid Survive´

http://www.intel.com/pressroom/kits/bios/grove/paranoid.htm
 
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Example trends and inflections
Moore¶s Law
Multi-core processors
Virtual machines
GhUs getting powerful
Example trends and inflections
Large HDDs
Flash memory
USB Flash Devices
iSCSI
Example trends and inflections
hervasive 802.11
Cellular - 3G/4G
Ih Convergence
UWB
Example trends and inflections
Speech recognition
New display technologies
hC in the living room
Cell phones with cameras (and more)
Ultra portable clients
Example trends and inflections
Battery improvements
Fuel cells
hower efficient hardware
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