PROJECT CHARTER

TEMPLATE

“The Lemonade Stand”

- fundraising for vulnerable and neglected children
 Project charter (I)
2

-- Executive-summary: Children from the mono-parental or troublesome

Business Case
families with no close relatives to be helped by are the main goal of this
project;
-- The problem statement: Lack of financial possibilities for children in need
(eg. Education related supplies; clothing; computer or access to internet);
Lack of affection; Lack of a personal development favorable environment;
-- Analysis of the situation: Parents who can’t financially support a
children or that have a drinking or drug related problem are the main
cause of child neglection;
-- Opportunities: Giving children a chance to better education through
financial support;

-- Reach a minimum of 50.000 Euro in donations;

Objectives
Gain a number of minimum 10.000 donors until April 11th;
Raise the donation numbers with a minimum of 2500 donators/month
-- Have an impact in media by spreading awareness regarding Child
Vulnerability Problems to a min. of 50.000 people
Reach a number of at least 7.000 new likes on the facebook community
page;
Add up to 10.000 new members on the facebook group where people
 Milestones
3

Organizing the event 15th January 2018 - 16th February 2018

Set-up project comitee 15 - 17 Jan
Determine the goals 18 - 19 Jan
Solidify the budget 22 - 22 Jan
Choose the venue 23 - 23 Jan
Create a schedule 25 - 25 Jan
Recrute Sponsors 26 Jan - 15 Feb
Event marketing 16th February - 23th March 2018
Branding the event 16 - 27 Feb
Arange guest speakers & entertainment 16 Feb -23 March
Select promotional items 16 - 27 Feb
Develop publicity materials 16 Feb - 15 March
Hosting the event preparation 26th March - 25th May 2018
Prepare for ticket sales 26 March - 25 May
Delegate volunteers and staff 26 March - 26 March
Confirming the attendance and logistics 14 - 25 May
Event day 1st June 2018
Distribute event schedule to all staff 1st June 2018
Check audio-video system and décor 1st June 2018
Ensure event stages are implemented correctly 1st June 2018
Welcoming the VIPs and guests 1st June 2018
Make sure the event is going smoothly 1st June 2018
Follow up 4nd June - 8th June 2018
Check the financial results 4 - 5 June
Check out the online response 6 - 6 June
General discussion about the event results 7 - 7 June
Team feedback 8 - 8 June
 Deliverables
4

 T-shirts; Flyers; Posters; Photos; Videos; Invitations;

Tickets; Facebook Page; Email notifications; Media
coverage; Venue; Auctioning.
 Quality check test: quality and quantity test for t-
shirts, flyers and posters; security check; logistics
check; invitation check; attendance confirmation;
Facebook feed report.
 Success criteria
5

 - the fund raise exceeds 50 000 Euros

 - at least 5 event coverages from local and national
media
 - at least 75% positive online response
 - at least 75% positive response from participants
 - 50 000 online visitors
 - efficient logistics