Shoe & its culture

A brief history of shoe

• We born as borefoot. evidence from the Laetoli footprints 3.4 million years ago that human
bipedalism was fully developed by that time.
• From archaeological research, we know that shoes have been made and worn for about 40,000
years, as evidenced from the weakening of small toe bones which points to the habitual wearing
of shoes.
• The 15,000 year old Spanish cave paintings shows the footwear were developed into advanced
boots.
• 5,500-year-old leather lace-up moccasin discovered
in Armenia
Shoe & Social status symbol
• In ancient egypt, the pharoahs worn golden sandals
during the occasional rituals and the poor class people
worn shoes made from the papyrus and straw; slaves
were forced to walk in barefoot
• In 6° century BC, the Assyrians used customized elegant
boots in the military & 2° century AD, the persian
cavilier military used high heels to give stability during
battle.
• In Byzantium empire, the emperors used purple color
shoe based on their ranks and the purple color was
very rare to extract and the mollusk was only source for
it; black color was reserved for common people and
ornamental, arabesques leather shoes was for the
women.
 illustrated manuscript by
Shoe & Social status symbol Renaud de Montauban

• During 14° century , the long pointed beak shoes

called poulaine were a style in upper class to
differ from the lower class. Maximilian I, Holy
Roman Emperor was a noteable example for it.

• Similarly, the chopine is a type of women’s

platform shoes that was popular in 15° century in
venice. Usually, it worn by high class women like
courtesans. («the higher the chopine, the higher
the status of the wearer»)
Shoe process
• To construct an individual shoe, it requires over 100
different operations in the various shoes parts like
insole, outsole, midsole, heel, vamp and accessories.
• The construction of shoe involves 6 basic stage
process ( Last making, Pattern making, clicking,
closing, making; finishing);
• Because of the industrial mass production and the
availability of machine like Goodyear welt sewing
machine.
• It helps to produce wide range of footwears (shoes,
boots, sandals, clogs, ballet, espadrille, moccasin,
kitten heel) with various materials such as leather,
wood, rubber, plastic and jute. Goodyear Welting Machine
Shoe survey
• According to glamour magazine, the average women
will buy 469 pairs of shoes in her lifetime and will end
up spending $25,000 on shoes.
• Nike’s Q1 earnings ($9.1 billion USD) and divided it into
the following: “That’s $700 million per week; $100
Million per day; $4 million per hour; $66K Minute; $1K
(25 pairs) a second.” by Matt Powell, Sports Industry
Analyst.
• A report by APLF*. each individual ( children are
included ) in US bough 7.5 pairs of shoes in 2013 &
despite this growth, 98% of shoes sold in the US are
imported mainly from china.

Type of women heels shoes

*APLF- Asia Pacific Leather Fair
Shoes around the world

Galesh, Iran Opanak, Serbia dép lốp sandals, Vietnam

Tiger-head shoes, china

Valenki, russia Geta, Japan Babouche, Morocco Jutti, North India

influence
Foot binding
Roman wear shoes for social status
Shoe & its metaphor

Iraqi throwing his shoes at George W Bush.

Prostitute Shoes

okobo shoes
fetishes
Shoe plagiarism
• The Zara shoes cost $65 and the Manolo Blahnik shoes cost $965.
(the character Carrie Bradshaw made this shoe famous through
"Sex and the City.“ series)
Shoe & Technology
• Heel transformation
Prosthetic & Diabetic shoes
• In historical perspective, the tutankhamon
(1341-1323 BC) was a youngest pharoah and
had a disabilities with molformation in leg
and used a prosthetic shoes.
customs and beliefs related to the foot
myths and folktales featuring feet or shoes,
• Egypt . cinderella
iconic brands and types of shoes,
important celebrities associated with shoes,
Movies and shoes
• To illustrate a particular product, Adidas
has a huge influence on its product over
social media through the 80s pop songs

• It also influnced overseas market

through sponsering for the bruce lee
movies Game of Death (1978) “ to
Sylvester Stallone movie Rocky Balboa
(2006) to Marvel’s Avengers Age of
Ultron (2015).
Social Media Influence
• To illustrate a particular product,
Adidas has a huge influence on
its product over social media
through the 80s pop songs
Sneaker culture - unisex
Athletic shoe
 footwear designers & Brands

The designer designs based on this 5 basic criteria. Comfort, Quality, Sizing, Style, Cost.