MITKAT ADVISORY

SERVICES
GROUP 51
 CHALLENGES

• Low online presence when 40% of B2B selling happening online

• Low base of Indian client ( hence lower word of mouth and referrals )
• Absence of subscription services ' one of the commonly followed practices
in India by MSMEs and other to test the credibility and accuracy of the
consulting firms
 SECURITY CONSULTING AND DESIGN

• Generating content to get into the content marketing space.

• Make the members of the board influencers on LinkedIn regarding Security
consultancy and design
 CYBER SECURITY AND RESILIENCE
Cyber security market being characterized by tough competition have to set themselves apart and hence they engage in
Content marketing and Content strategy.

 Attracting audience and building a community

• Build quality content in your area of expertise and offer signups for content updates

• Keep the content “open” for search engines to process it and use interactive content

 Clarifying intentions: there are only 12 seconds to engage with your website audience
• Design your web pages with a clear and focused next step

• Offer real-time help in form of live chat or a real-time marketing solution

• Consider exit-intent solutions as a way to minimize abandonment

 Organizing the supply side: there’s way more content than online real estate
• Use a recommendation/targeting solution to showcase the most relevant content

• Try organizing your content under a well sorted resources section

 90% of the audience will remain anonymous – help them convert

• Personalization technologies and reshuffle online content

• Optimize your conversion funnel

 MANAGED SERVICES
Business Set-up Value Chain Differentiating Services
Alternatives to compete on price

• Innovative features
Offer
• Secondary service packages

• Hire & train skilled people

Delivery • Develop attractive physical environment
• Design quicker delivery process

• Differentiate via symbols & branding

Image • Usage of logo/ symbol to associate high
quality to the service

• Services must be inline with marketing

Service • Services must fulfil perceived customer
Quality expectations
 INTEGRITY RISK MANAGEMENT

Create YouTube Channel with videos about Weather related risks

Tie up with data centers and Businesses to sensitize about possible risks
with respect to the probability of occurrence

Tying up with CXOs to sensitize the risk of threats

 WORKFORCE DEVELOPMENT
Scheme - 1
• Organizing voluntary exercises in
start-ups based out of Tier-1 cities as
the entry efforts into these
companies are relatively low
Scheme - 2
• Tie up with Bleisures of companies to
give Managers a peak into the
managerial training program by
veterans and offer a continued
proposition to the HR management.
Areas of interest:
• Women safety awareness and Self-defence
• Prevention of Sexual Harassment (POSH)
• Gender Sensitisation
• Ergonomics
• Fire Safety
• First Aid
• Employee Safety Awareness and Self-Defence
• Emergency Responses
• Safe Driving
• Hostile Environment Awareness
Scheme - 3
• Skills and Entrepreneurship
development
• Tie up with Schools and Colleges to
impart Skills and Entrepreneurship
development
THANK YOU