Strategic Management

CENTENNIAL LEASING INC.

Norman Kenneth V. Santos
MODULE 1
Table of Contents
Acknowledgement
Introduction
Background on the company
Nature of business/products/services
Current revenue size and profit
 Major markets served
Number of employees
Other relevant basic information
Module 2 - EXTERNAL ENVIRONMENT
ANALYSIS
Module 2 - EXTERNAL ENVIRONMENT
ANALYSIS
Market/Macro Analysis Legal
Industry Analysis Threats and Opportunities
Competitor Analysis Porter’s five forces
PESTEL
Political
Economic
Socio-cultural
Technological
Environmental
Module 3 - ANALYSIS OF INTERNAL
ENVIRONMENT
Strengths and Weaknesses R&D (Information and Technology)
Operations
Resources
HRM
Capabilities
Competencies
Core and Distinctive
Value Chain Analysis
Analysis of the business
Marketing
Financial
MODULE 4 - STRATEGIC PLAN
Mission and Vision
Strategic Objectives
Current Strategies
Evaluate Current Strategies
Generic Competitive Strategies
External Factors Evaluation (EFE)
Internal Factor Evaluation (IFE)
Internal-External (IE) Matrix
BGC Matrix
Grand Strategy Matrix
SPACE Matrix
Proposed Corporate Strategies
Competitive Strategies using TOWS
Analysis Matrix
Alternative Course of Action
ACA #1
ACA #2
ACA #3
Quantitative Strategic Planning
Matrix Analysis (QSPM)
Competitive Advantage
MODULE 5 – FUNCTIONAL AREA STRATEGIES
Marketing
Operation
Finance
Information Management
Human Resource
MODULE 6 - STRATEGY EXECUTION
Marketing
Operation
Finance
Information Management
Human Resource