Internship orientation

What is Internship ?
Is it an organization
study ?
Is it a case study?
Is it Survey of an
organization ?
Is it Factual
observation ?
Where it can be
done?
Large and small and medium
scale companies
 NGOs
 Development agencies
Government departments.
 Local bodies
Universities
Why internship ?

 To bridge the gap between theory and practice

 To gain insight about functioning of
organization.
 To know about specialization
 To analyze corporate level and functional level
strategies of the company
 To understand and analyze the problems faced
by the company.
 To improve your skill of diagnostic
investigation.
 To evaluate the solutions that specific
companies adopted.
 To provide recommendations
How ?

Select an
organization
Preparation
Approach
Maintain Diary
What to study?

Defining the mission and goal

Analysis of organization’s external
competitive environment
Internal analysis
Evaluating functional level strategies
 Efficiency
 Quality
 Innovation
 Superior customer responsiveness
Vision and Mission
Mission statement talks about what the company is
now. It concentrates on present

Vision statement outlines what a company wants to be.

It concentrates on the future
Analyze corporate level
strategy
Define Vision Mission and Goal of
the company
Line of business/nature of its
subsidiaries
Core business and diversification
Has the company strategy changed
over time?
Analyze structure and
control system
To identify what structure and control systems
the company is using for implementation of
strategy

Degree of fit between company and structure

Vertical differentiation /horizontal

differentiation

Are the managers being appropriately

rewarded
SWOT ANALYSIS
For Assessing strengths:
What makes the organization
distinctive?
How efficient is manufacturing?
How skilled is workforce?
What is market share?
What financing is available?
Do company have a superior
reputation?
For Assessing the
weaknesses
What are the vulnerable
areas of the organization
that could be exploited?
Are the facilities outdated?
Is research and development
adequate?
Are the technologies
obsolete?
For Identifying
opportunities
In which areas is the competition not
meeting customer needs?
What are the possible new markets ?
What is the strength of the
economy?
Are the rival weak?
What are the emerging
technologies?
Is there a possibility of growth of
existing market ?
For Identifying Threats
Are there new competitors?
Is there a shortage of
resources?
Are market tastes changing?
What are the new
regulations?
What substitute product
exist?
Identify the Internal
Strength and weakness
Strength Weakness
 Many product line  Narrow product line
 Broad market coverage  Rising manufacturing cost
 Manufacturing  Decline in R&D
competence
 Poor marketing/ HR
 Good marketing
/HR/FINANCE skills /Finance Material
 Good material management
management  Growth without direction
 Brand name reputations  Inappropriate
 Appropriate organization
organizational structure
structure
and control
 Ability to maintain
strategic change  High conflict and politics
 Well developed corporate  Loss of brand name
strategy
Identify the External
opportunity and Threat
Opportunity Threats
 Expand core business Increase in competition
 Exploit new market Change in consumer
 Widen product range
taste
 Extent cost or
Fall in barriers to entry
differentiation
advantage Rise in substitute
 Vertical integration products
 Overcome barriers to
Potential for takeovers
entry
 Seek fast market growth Downturn in economy
 Apply brand name in Rising labour cost
new area Slower market growth
Functional departments
Marketing department
Human resource
department
Finance department
Production department
How to close?

Presenting findings
Feedback
Thanking
Relationship building
Report writing
Structure of The Report
Prefatory item
Body of the report
Terminal item
Prefatory items
Contents:
Preliminary pages:
Title page
Declaration
Certificate (Guide and College)
Certificate organization
Acknowledgement
Contents
List of tables/ Charts
 
Body of the project
 Industry profile
 Company Profile:
 Back ground ,History and products
 Vision, Mission and Goals
 Ownership pattern
 Competitors Information
 Market share
 Organization structure
 Functional areas
 Research Problem study (if any)
 SWOT Analysis
 MCKINSEY 7 S FRAMEWORK
 Findings and Conclusion
 Recommendations
Terminal items
Bibliography and Annexure
Bibliography
 Must Be Arranged In The Following Order:
 Books
 Magazines
 Journals
 Newspapers
 Websites
APA Format for
Bibliography
 Alphabetical Order
 Author's last name, first initial. (Publication
date). Book title. Additional information.
Publishing company , page number.
 Oren Harari, 2002, The Leadership Secrets
of Colin Powell, first edition, McGraw Hill,
138-200.
Report Design

Size: 60 pages
Hard bound
Font Size:14(Heading)/12(body)
1.5 line spacing
A4 size executive bond paper
Font Size: Time/Arial
Foot notes: end of each chapter
References at end of each chapter