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j Siddhi Ghodekar (13)

j Shruti Pillai (53)
j Nupur Jhanwar (23)
j Pooja Shah (43)
j Priyanka Bafna (3)
j Rikki Porwal (33)
 Π

j |istory
j Board of directors &Vision
j Business & Brands
j Partnership & Location
j Types of paints
j Subsidiaries
j Financial Statements
j Graphs & Pie-charts
j SWOT Analysis
j Achievements & Award
j Conclusion
 | 
j ‰n 1942, a partnership was started by four
entrepreneurs.

j ‰n 1945, the firm was turned into a company.

j ‰n 1957, a plant was set up at Bhandup,

Mumbai.

j ‰n 1973, AP became a public ltd company.

j ‰n 2002. AP was a market leader of ‰ndian

Decorative Paints with market share of 44%.
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j ‰dentifying needs of customers.

j Delivering customers value for

money.

j Contribution to society.

j Maximum long term value for stake

holders.
 
Asian Paints is producer of wide range of
Paints. ‰t even manufactures intermediate
Products.

|

Asian Paints has two alliances, one

with PPG ‰ndustries, USA & other with
Protech Chemicals, Canada.
 
Asian Paints, Berger ‰nternational,

SC‰B Paints and Apco Coatings.

 Π

Asian Paint has 29 manufacturing countries.

S. Asia: Bangladesh. Nepal, ‰ndia & Sri Lanka.
S.E. Asia: China, Malaysia, Singapore & Thailand.
Middle East: Bahrain, Dubai & Oman.
S. Pacific: Australia, Fiji, Tonga & Samoa ‰slands.
 ë
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u
 ‰t operates in South Pacific

Ocean, Australia, Fiji and Tonga.

: ‰ts presence in over 35

countries and also, its one of the largest
company in Bahrain. ‰t has operations
in China, Myanmar, Singapore and
|ong Kong.


: ‰t is one of the reputed name

and ranks among top five paint
companies in Egypt.
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 # 

STRENGT|:

j Market leaders with 44% market shares.

j Strong in inventory control.
j The pricing strategy is oriented to middle
and lower end consumers.
jWidest product range in terms of
products, shades, pack sizes.
j Comprehensive nation wide coverage of
the market.
WEAKNESS:

j Seasonal demand and hence in off

seasons it can lead to cash flow
problems.
j ‰nnovation in developing new
product is inadequate.
j Weakness on the technology front
in industrial paints.
OPPORTUN‰T‰ESM

j The automobile industry accounted

for 50% of the industrial markets.

T|REATS:

j Competitors have gone in for hi-

tech instacolour spot mixing.
j Domination of few foreign
companies.
j Competition is catching up fast, hi-
tech facilities gives abundant
choices.
Œ% ! Œ!
 Œ
!&  !(
 '
Nippon Japan 475 1

Kansai Japan 340 2

Daihan S.Korea 174 3

DNT Japan 171 4

Korea chem S.Korea 130 5

u     

Rock Japan 95 7
 Œ|Ñ
j Awarded the ´Sword of |onorµ - the
British Safety Council.

jRanked 24th - the top paint companies in

the world - Coatings World, Report 2006.

jRanked by Forbes among 200 Best Small

Company and awarded it as ´Best Under A
Billionµ

jReceived the Ernst & Young ´Entrepreneur

of the Year ² Manufacturingµ award in 2003.

jEconomic Times rated it as the 4th ´Most

Admired Companyµ in ‰ndia.

j‰n February 2001, it was rated as the 9th

j ´Best Employerµ by Business Today.
ΠΠ

jProper implementation of government

accounting policies.
jMaintaining proper gross working
capital of the company.
jProper utilization of advanced
technology.
jMaintaining good relations with
suppliers, creditors & debtors.
j‰nnovation & creativity.
 |
www.asainpaints.com

www.colours.com

www.ap.com
£