A Two-Days Workshop on

“COMMUNITY
MOBILIZATION”

1
 Participants will be able to
understand:

 Definition of Community Mobilization

 Degree of Community Participation
 Session 1

Introduction of Participants
What is Community, Its dimensions
Why Mobilization
Benefits of Community Mobilization
Role of Community Mobilizers
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 Community

What comes first in your mind when you

think or hear the word “COMMUNITY” ?
What is a Community
A Community is a set of
people living together with
common interest”

We all live in a community.

There are different things
that bind us together. Let
us try to identify them.

 Beliefs
 Values
 Language
 Territory
 Religion
 Culture
 Occupation
 Why Community Mobilization?
As a Mean or Strategy:
 Creating demand for interventions
 Increasing access to services
 Scaling up interventions
 Increasing effectiveness and efficiency of interventions
 Contributing additional resources to the response
 Reaching the most vulnerable
 Addressing the underlying causes of Education: gender
disparities, lack of awareness etc.
 Increasing community ownership and sustainability .
 Benefits of Community
Mobilization in a project
 Increase community, individual, and group
capacity to identify and satisfy their needs
 Improve program design
 Improve program quality
 Improve program results
 Improve program evaluation
 Cost effective way to achieve sustainable results
 Increase community ownership of the program
 Key Task involved in Community
Mobilization
 Developing an on-going dialogue between
community members
 Creating or strengthening community
organizations (Committees etc.)
 Creating an environment in which
individuals can empower themselves to
address their own and their community’s
health needs
 Promoting community members’
participation
 …continued
 Working in partnership with community
members
 Identifying and supporting the creative
potential of communities to develop a
variety of strategies and approaches
 Assisting in linking communities with
external resources
 Committing enough time to work with
communities, or with a partner who works
with them
 Group Work

Find out reasons why we are mobilizing our

Communities under a health project.
 Involving all Stakeholders 
Let’s discuss…………
Who are stakeholders?
Why it is important to coordinate among all
stakeholders?
What can be achieved when we involve all
stakeholders?
What can assume if we don’t involve all
stakeholders?
 Identification of
Deprived/Neglected Group

What do you think, who are deprived and

neglected people in your community?
Why are they neglected? How can you
enhance their participation?

Deprived Why are they How can their

people deprived? participation
be enhanced?
 Identify marginalized groups
in your community

Examples
 Economically deprived
group (Poor)
 Women
 Tribal/indigenous
people
 Disable people
 Minority Groups
 Others
Role of Community Mobilizers
A mobilizer is a person who mobilizes, i.e.
gets things moving. Social animator. A
Catalyst
 Bringing People Together
 Building Trust
 Encouraging Participation
 Facilitating Discussion and Decision-making
 Helping Things to Run Smoothly .
 Facilitation in community mobilization process
How to enhance the community
Participation?
 Write one mean to
enhance participation?
 State one example you
have done so far!
 Community Meetings
Gathering People at ONE Platform
Puppet Show & Theatre
Village Literacy Fair
Human Chain
Sports & Games
Electronic & Print Media
Pamphlets & Handouts
Message Dissemination Through
different means
 Best Mobilizer
Please make a picture
of Mobilizer 

Caution !!!!!!!!!!!
H/She should be smart
enough in qualities
 Self Assessment Skill

Read the checklist and find out those

qualities in yourself!!!!!!!!!
 Skills needed for Community
Mobilizer
Attitudes include:
 a willingness to examine and challenge their
own assumptions, opinions and beliefs
 a genuine respect for all community members
 a non- judgmental and accepting approach
 an understanding that different people have
different views and perspectives
 a belief in community capacity to take effective
action.
 …..continued
Skills include:
 good communication skills, especially listening
 good facilitation skills to enable communities to
conduct their own analysis of their lives and situations
 PLA and other techniques to help facilitation
awareness of political, gender and cultural issues and
relationships
 an ability to challenge assumptions sensitively (e.g.
about the role of women).
 …continued
Knowledge includes:
 the community mobilization process
 the principles of community mobilization
 knowledge of Education related Issues and
problems, causes and effects
 understanding of the ethical issues related to
community mobilization. .
 ….continued
Other skills and knowledge that may be
needed at different stages in the community
mobilization process include:
 an ability to help communities form organizations
 an ability to identify capacity-building needs among
communities (e.g. leadership skills, networking and
partnership-building skills)
 an ability to help communities mobilize resources
 advocacy skills
 project planning and management skills.
 Some Qualities
 Good communication skills
 Good facilitation skills
 Good listener
 Committed
 Decision maker
 Active
 Negotiation skills
 Honest
 Known to culture and values of society
 Well dress
 Catalyst
 Management skills
 Role of CM
Getting Prepared
 Know Your Goals "If you do not know where you are going, then
any road will do."

 Know Your Target Community You must know as much

as possible about its social organization, economy, languages, layout (map),
problems, politics, and ecosystem

 Know The Skills You Need

 Know The Basic Concepts What is development?
Community development? Community participation? Poverty? Community?
Empowerment? Sustainability

 Outside Resources
 Some Dos and Don’ts
Activity
Lets talk and write about our
communities what we should do
and what we should not do?
 Field Diaries
Why Field diaries are important?
Why do we need to capture the
information on paper when have brain?
Why do we talk about report writing?
Contents of Daily Field Report
 Purpose of Visit
 Activities Carried out
 Accomplishment/Outputs of the day
 Observations
 Challenges
 Recommendations
 Follow up/Future Plan
 Group Work
Each Group will write a report on the basis
of given information/case study or a story.
 Session 2

Components in Session
 Participation of Communities
 Degrees of Participation
 Project Orientation/ What project is all
about ?

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 Community Mobilization
Community mobilization is a capacity-
building process through which community
individuals, groups, or organizations PLAN,
CARRY OUT, and EVALUATE activities on
a participatory and sustained basis to
improve their health and other needs, either
on their own initiative or stimulated by
others.
“As an individual I could do
nothing. As a group we
could find a way to solve
each other’s problems”.
 Degree of Community
Participation

Away from ownership & sustainability

Collective Action
Towards ownership & sustainability

Co-Learning

Cooperation

Consulting

Compliance

Co-Option
 Co-option

 Token involvement of local people

 Representatives are chosen, but have

no real input or power
 Compliance

 Tasks are assigned, with

INCENTIVES

 Outsiders decide agenda and direct the

process
 Consultation

 Local opinions are asked

 Outsiders analyze and decide on a

course of action
 Cooperation

 Local people work together with

outsiders to determine priorities

 Responsibility remains with outsiders

for directing the process
 Co-learning
 Local people and outsiders share their
knowledge to create new
understanding

 Local people and outsiders work

together to form action plans with
outsiders facilitation
 Group Work

Define at which stage you are

presently in your project.