Creative Design Thinking

Sahej Taranum Angad

Srishti Mohit Sharanya
 Three business models of
innovation

Enterprise Model Revenue Model Industry Model

Specialising and Changing how Redesigning an
reconfiguring the revenue is existing industry,
business to deliver generated through moving into a new
greater value by re- new value industry or creating
thining what is done proposition & new an entirely new one
in-house & through pricing models
collaboration Eg. Music industry
Eg. Gillette did by and the apple
Eg. Cisco has done switching the industry and the
by focussing on primary revenue apple iPod and
brand & design stream from razors itunes
while relying on to blades
partners for
manufacturing,
distribution & more
Creative thinkers

Outperformers take on the industry innovation model

36%
73%
entering or
defining
creating
their
entirely new
existing
industries
industries
DESIGN THINKING

Thinking in context

 Thinking outside the

box
 What is needed?

Perceptual
thinking, design
thinking and
creative thinking
Creative design
thinking centres
None of these are on ‘INNOVATION’
a part of our
traditional
problem solving
Make Designers and not just
Managers

 Design thinking is needed to connect to human experience

 Need to produce more designers instead of managers
 Skills to be inculcated are:

Collaboration
Ability to tackle
in
ill-defined Co-creation
multidisciplinar
problems
y teams